Surf Expo is a lifestyle trade show that happens biannually. It is a place where many brands and companies showcase their trade, and it’s open to buyers and media.
This year in the Surf Expo, Shore, the lifestyle clothing brand, represented Gulf Coast Florida. The brand led by Victoria Valentini-Madrid, the wholesale account manager for Shore, said that she is happy the brand got so much recognition from Surf Expo. She also mentioned the locations of Surf Expo over the past few years has increased their client base.
Surf Expo for January boasted a collection of numerous surf prints for sale, with 1,000+ exhibitors, 9,500+ storefronts and 28,600+ attendees. There were only trade and industry professionals allowed in, and the media representatives.
The exhibition took place at the Orange County Convention Center in Orlando. And it had more than 2500 booths. Most of the booths displayed apparel and hardwood. One of them was Shore.
Shore’s booth replicated its look from its two boutique locations on St Armands Circle and Longboat Key. The show was a massive hit for Shore because they received many accounts Valentini-Madrid shared that most of their accounts come from the January show of Surf Expo. That’s why they give their best in this show.
Their spring and summer collection was on full display in their booth. And they also received accounts from the Caribbean as well. Their focus was on swimwear, dresses, and rompers that will keep anyone beach ready. Most of their stores display beach-chic trends and staple accessories. That’s what their booth at Surf Expo also did.
