Artificial Intelligence, or AI, is a term that gets banded about together with Machine Learning, Augmented Reality, and Virtual Reality. They are terms that might feel they have come from a science fiction film and possibly involve humanoid robots replacing people, but they are very much of the here and now. AI is increasingly used in all areas of web and app-based activity, as well as in our homes and work environments.
AI, put simply, is a branch of computer science concerned with building smart machines which can do tasks that would historically have required human intelligence to perform them. Probably one of the most commonplace AI machines is Alexa, a device which can be asked to perform tasks, find music and TV programs, and aid with information-based tasks around the home.
Increasingly, new casino sites are also using AI to create a better experience for gamblers who enjoy a flutter online. Computers’ biggest advantage over humans is the amount of data that they can process and the speed at which they can do it. Online casinos are awash with enormous quantities of data. Essentially it is the data that makes everything work, from the odds to the bonuses and the payouts. On top of that is all the consumer data. How frequently does someone visit, what types of games do they play, and how much do they usually deposit? AI helps online casino sites analyze gamblers’ behavior and tailor an experience that makes for the most meaningful experience for the player. The sites are using AI to establish what a player does or does not like and what patterns of behavior are expected.
These expected patterns of behavior are helping online casinos to better safeguard their customers. The system can then spot something that looks suspicious – which could be the case if a player’s account was hacked. This makes it easier to identify fraudulent transactions and keep players’ accounts safe. Many online gaming sites have advanced AI as part of their payment system to check against payment fraud. The system can identify suspicious activity and notify the payment provider who could put a block on the payment until it can be verified.
While everyone hopes to win big when they play online, the gameplay itself is what makes the experience fun. Some people, however, try to win by cheating. They develop illicit methods to cheat the system and improve their chance of winning on the site. While that might seem like they are beating the big guys, they are essentially cheating all the players out of the chance of winning and spoiling the game for everyone. AI is used by the online casinos to pick up on attempts at cheating and can eliminate the opportunities for this. This makes the games safer and fairer for everyone playing at the casino. AI monitors and records the activity on a logged account. The algorithm identifies players who are using unjust attempts to increase their likelihood of winning.
Regular players will find that AI massively improves the customer service experience too. Rather than an unsatisfactory conversation with a chatbot where an online chat can go round and round in circles without getting a resolution, AI offers a logical response based on the information required from the player’s personal data. A better customer service experience improves the overall gaming experience and increases customer satisfaction.
Online casino operators and regulatory bodies want people to gamble safely and responsibly. Problem gambling portrays the gambling industry in a bad light so ethical casino sites are keen to identify and block compulsive gamblers from their sites. Artificial intelligence is excellent at doing this by analyzing players’ patterns of behavior and picking up on anything suspicious. The systems can then automatically alert the casino operator to act.
This really is only the beginning of the uses that this technology will be put to in the future.
