Super Luxury Group, under the leadership of partners Alvaro Nuñez and Daniel Tzinker, is the real estate firm ushering in the future. Their thesis is simple; with all the new technology available, a new generation of buyers entering the market, as well as Covid-19 related challenges, real estate firms need to adapt to the times if they want to survive and thrive.
Super Luxury Group has made a name for itself by specializing in properties starting at $5 million. The Super Luxury Group partners, who have years of combined experience in real estate and in the luxury markets, have cornered the market in $5 million-plus listings and are adapting with the times and rising to the moment; Nuñez and Tzinker are reimagining how they can make their listings famous on social media as well as do business with a purpose.
According to Nuñez, “In order to have a further reach on our target audience, we try to make use of the latest technology and online data available to us. With a main focus on building relationships that last, we emphasize purpose and authenticity in every connection and transaction we do.”
In the modern age, any real estate firm that does not simultaneously use the plethora of social media data and channels available to them in order to market their listings will quickly fall behind. According to Tzinker, “Many real estate agents and firms make the mistake of promoting themselves at the expense of the property. Not only is this a missed opportunity to get eyeballs in your listings, but it isn’t ‘purposeful’ marketing. In order to cultivate staying power during this moment, you have to emphasize authenticity and purpose.”
Nuñez and Tzinker believe that in order to develop true brand equity and make lasting relationships, real estate firms shouldn’t saturate their social media with self-promotion, but should use it to disseminate marketing material that appeals to the lifestyle of their target clients as well as highlights cohesive message and mission.
Super Luxury Group founders believe that doing business just for business’s sake not only comes across as hollow, but is also a missed opportunity to make a difference and connect with their community. This is why, ever since their first deal as Super Luxury Group in Miami, every time they close a deal, a percentage of their fee goes to help out some cause or charity that is connected to their community or heritage. Helping out in the unique way that they can, they have very generously donated funds as well as properties in order to house and help orphans.
In order to give back to their communities, they make a point to donate to and support charitable organizations like the Lighthouse Foundation in Miami and United Hatzalah as well as other international organizations in Ukraine, Dominican Republic and Spain.
Alvaro Nuñez and Daniel Tzinker are incredibly passionate about using their position and the unique opportunities available to Super Luxury Group in order to make a difference. They believe that this is not only what connects to the market, but it is also their obligation to help. This is why Super Luxury Group partners like to say, “we are driven by numbers, fueled by passion, and pushed by soul.”
They plan to start the SLG Foundation in the near future in order to centralize and increase their charitable endeavors.
