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Joie De Viv’s Fine Jewelry Is Geared Toward Sustainability

Jennifer Ross by Jennifer Ross
July 6, 2020
in Business
Reading Time: 5 mins read

Jewelry has found its charm in every woman’s heart. Each jewelry design tells a story, and once worn, jewelry helps every woman exude a kind of beauty that is beyond priceless.

There is no doubt that gold and diamonds are preferred by most women. These elements make any luxury item beautiful and precious, and they add value that appreciates over time. Moreover, they are classic staples in anyone’s jewelry collection that never go out of style.

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For Joie De Viv, achieving sustainability is possible for jewelry made of gold and diamonds. As the fashion industry is leaning toward sustainability, there are more and more jewelry brands that aim to be ethical, responsible, and sustainable with their standards. Joie De Viv takes part in this revolution within the niche of fine jewelry.

Joie De Viv is a jewelry brand founded by designer, serial entrepreneur, and proud mother, Vivian Weyll. The brand’s entire collections are designed by Vivian, which are intimately connected to her life’s unique journey, beginning with her foray into jewelry in Brazil. She creates timeless pieces using the finest materials of gold, diamond, and sapphire, and she is proud to say that her brand practices ethical, environment-conscious standards in her jewelry line.

Going above and beyond industry standards, Joie De Viv believes in responsible sourcing. The company uses solid reclaimed 18K gold to decrease the global demand for newly mined gold. With this, they help in reducing the destructive effects of metal mining practices on the environment. As precious metals are naturally renewable, repeated reclaim could not degrade the gold’s quality.

Joie De Viv uses diamonds that are lab grown using the most advanced technology and strictest quality control. Their diamonds are hot-forged aboveground by using solar technology as a means of recreating nature’s diamond process. Therefore, it requires less energy and helps in avoiding the environmental and social impact of industrial mining.

Joie De Viv’s diamonds outshine the unethical stones, and they are first-class and certified by IGI. Even though they are lab-grown, these are real diamonds, sharing all the physical features and properties of typical diamonds.

Joie De Viv also uses sapphires in their designs. One of the most sought-after stones, sapphires are outsourced by Joie De Viv ethically and responsibly through safe working conditions and environmentally responsible principles. They have a tight-knit relationship with their suppliers for full traceability, avoiding dangerous mining conditions.

More than just jewelry, each of Joie De Viv’s pieces is handcrafted in Miami by jewelers with over 30 years of experience. Created as a personal labor of love, Joie De Viv is meant to inspire, uplift, empower, and transform a woman’s energy.

Joie De Viv is a jewelry line designed for the modern women. Women’s journeys inspire each design, and it is an extension of their beauty, not just a mere accessory to flaunt. The brand stands out for upholding sustainability in attaining the best quality fine jewelry made of gold, ethical diamonds, and sapphires.

As the world strives for sustainability in all aspects, indeed, Joie De Viv will stay committed to practicing ethically responsible principles and working conditions.

To know more about Joie De Viv, visit their website and follow them on Instagram.

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Jennifer Ross

Jennifer Ross

Jennifer has been a part of the journey ever since The American Reporter started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from health category.

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