Nashville, Tenn. — As the worldwide web grows more vast and capable, so does our need for data security. The consequences of data loss have never been heftier. 86.2% of surveyed organizations were previously affected by a successful cyberattack. Individuals, banks, entertainment companies, and even the US government have fallen victim to cyber threats, resulting in countless gigabytes of data flooding the internet.
And not only are cyber-attacks invasive and harmful, but they’re also expensive. Industry experts predict that cybercrime will cost the world $10.5 trillion annually by 2025. Harrowing statistics like this prompted the Biden administration to announce a new Executive Order on Improving the Nation’s Cybersecurity in May of this year.
Data is the most crucial element in any business, and because of this, data security has become a top priority. We expand our network perimeters, rely more heavily on cloud-based applications, and diversify the devices we use. These actions create a larger attack surface for hackers to target. So, to boost security and protect sensitive data from more modernized attacks, companies must ensure that their products are built and operated securely.
Sertainty Corporation, a data security company, based out of Nashville, Tenn., has developed a way to boost security by expanding upon John Kindervag’s zero-trust model and redefining what data security means.
The company, headed by president and CEO Greg Taylor, is the first to invent and commercialize self-aware, self-protecting data technology. This technology was developed in 2009 by Greg Smith, who, with Taylor, recognized a future world with changing technology.
“Previously, policies could be introduced only at the network and application layers,” says Greg Taylor. “But we changed the game.”
Sertainty offers a self-protecting data platform, developer tools, and utilities for application developers to embed an intelligence module into clients’ data files. This allows the data to become self-aware and protect itself against growing threats, making it a unique platform that meets the needs of companies across various industries.
Smith initially dreamed of a scalable way to make data immune to manipulation by enabling it to fully self-protect and self-govern itself anywhere and for all time. The concept may seem like something straight out of a sci-fi novel, but it is accurate, and it is here.
“We have established our configurable intelligence module as the standard in the market for not only detecting data anomalies but also mitigating risks in real-time,” Taylor says.
Sertainty’s technology is highly effective. Developers can easily deploy highly advanced crypto functionality and policy enforcement into any data at rest, in transit, or under processing. Additionally, it builds upon the zero-trust framework by using its user verification and current need and privilege features. This is a fundamental factor in ensuring that sensitive customer, company, and employee data do not fall into the wrong hands.
These features assist companies in the private and public sectors to control the privileges and access individuals have to specific files. After all, data protection is a layered effort that must ultimately cover the entire digital infrastructure to be successful.
For more information about Sertainty Corporation, visit sertainty.com.
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