The issue was discussed at a seminar organized by Freshfel Europe, which brought together representatives from the Southern Hemisphere Fruit Alliance (SFA) along with logistics and geopolitics experts.
During the event, specialists agreed that the conflict could persist over time, potentially creating structural consequences for the global flow of fresh food.
The Gulf region remains a key destination for the industry, with imports reaching nearly 8 million tons per year, led by markets such as the United Arab Emirates and Saudi Arabia.
In light of these challenges, Chilean entrepreneur Gabriel Massuh has emphasized the importance of strengthening supply chain resilience and diversifying export markets.
Rising Costs and Longer Routes Strain Logistics
One of the main concerns lies in ongoing logistical disruptions and the steady increase in transportation costs.
Maritime traffic through the Strait of Hormuz has declined significantly, affecting oil availability and forcing shipping companies to reconsider their routes.
In this context, many companies have chosen to reroute vessels via the Cape of Good Hope, adding between 10 and 15 days to transit times.
This shift directly impacts the supply chain for perishable goods, compromising product quality and increasing pressure on the availability of refrigerated containers.
Additionally, war risk surcharges can reach up to $4,000 per container, compounded by higher fuel and fertilizer costs, creating a challenging environment for exporters.
Global Impact and Industry Adaptation
The effects of the crisis are already being felt in key exporting countries. South Africa, the leading Southern Hemisphere supplier to the Gulf, faces immediate risks to its citrus and pome fruit shipments, while the European Union is experiencing pressure on its apple exports.
In response, the industry has begun exploring alternative routes through ports in Turkey, Saudi Arabia, and Oman. However, these options involve higher operating costs and additional logistical challenges.
According to Gabriel Massuh, the ability to adapt to complex geopolitical scenarios will be critical for maintaining the competitiveness of the export sector in the coming years.
The current situation highlights how geopolitical factors can directly influence global agricultural trade, forcing the industry to respond quickly and strategically in an increasingly uncertain environment.








