Today’s businesses don’t need to look far to find someone who can help them to build social media content. If AI-driven tools won’t get it done for them, there are plenty of freelancers to be found on Fiverr.
However, someone who can help build consumer trust through social media content is much harder to find. And in today’s marketplace, building trust must be the end goal of any marketing strategy utilizing social media.
“People don’t just buy logos anymore or from the last TV ad they saw,” says Daniel Iles, Founder of Viral Coach. “They buy from trust. Short form video is the fastest way to build trust for business owners in a post-trust digital economy because it shows the face, voice, and values of the business in a way that static images or cold emails never could.”
Viral Coach is a leading short-form content agency that helps businesses scale visibility, leads, and revenue through social media. It has helped some of the most prominent names in business, from Amazon to CNBC to Venmo, attract billions of views and create tens of millions of dollars in enterprise value.
Iles developed the strategies Viral Coach provides to clients during his own journey from 1,000 followers in 2020 to 2.5 million followers in 2022. He spent the last several years reverse-engineering what makes content go viral and turning that knowledge into a scalable system for business growth that excels at building trust.
“Buyers in today’s B2B market are skeptical,” Iles explains. “They check your name, Google your business, scroll through reviews, and look at your socials to determine if you can be trusted. If all they see of you is a cold email and a LinkedIn bio, they move on. But if buyers find hundreds of high-quality pieces of content that speak directly to them or to a problem they are facing, your business is far more likely to win the trust and the sale.”
Why short-form content should be central to your B2B social media strategy
Short-form video content empowers massive organic reach, which is why Viral Coach recommends it as the centerpiece of any marketing strategy using social media. And the reach is something that can be tapped into regardless of a business’s follower count.
“The algorithms on TikTok, Reels, and Shorts are interest-based, not always follower-based,” Iles shares. “That means even accounts with zero followers can rack up thousands of views — and leads — with the right format and message. Essentially, you are only as good as your last post, which means those with a huge following won’t necessarily be the ones getting the biggest push. Short-form content levels the playing field.”
Viral Coach also focuses on short-form content because of its compounding trust value. Unlike paid ads, which die the second you quit paying for them, short-form content keeps working long after it’s posted. A single 60-second video that resonates with viewers can drive sales for months.
“Short-form video content optimizes your B2B social media strategy by providing a simple sales funnel,” Iles says. “Strategically executed content moves people down the funnel, fostering attention, trust, and conversions. And it all happens within a business’s pages with content that is free to post.”
How Viral Coach helps businesses unleash the power of short-form content
Viral Coach outperforms freelancers — by far — because it delivers a content system, not just content. Its goal is to ensure its clients can consistently deliver quality content that pushes them toward their business goals. As one client testimonial explains, Viral Coach “brings clarity, structure, and strategy” to marketing strategies using social media, allowing businesses to have an impact without being overwhelmed.
“Simply posting more is not the way,” Iles says. “We show our clients how to build a content system that posts better. They get the tools, skills, and guidance needed to make content at scale while still running their business.”
Viral Coach also helps its clients understand how short-form content should be leveraged to move consumers through the sales funnel. The same video content, no matter how good it is, won’t cover the entire customer journey. Knowing what to say, how to say it, and when to say it is key.
“Hook heavy, curiosity-driven videos are the best top of funnel content,” Iles says. “Mid funnel, businesses need to share personal stories, case studies, and behind-the-scenes content. From there, consumers can be converted to customers with videos that feature soft calls to action, direct problem-solution content, and social proof.”
The work Iles and Viral Coach have done for countless clients shows that social media isn’t just for influence. When combined with the right short-form content strategy, social media can also drive growth. The key to achieving that growth is leveraging Viral Coach’s B2B social media strategies to build trust at scale.
