Soon after starting his career as a software engineer, César D’Onofrio realized that software developers would entirely ignore user experience (UX), and clients were paying the price.
Programs with unfriendly interfaces that were difficult to understand and bulky manuals users were supposed to read to compensate for that were the norm.
César dived deep into user experience and learned everything he could. Shortly after, he was already managing several software projects, all of which had an imprint of his unique approach to UX.
After various successful experiences, César founded Making Sense in 2006 with a passion for user experience and business transformation in its DNA.
We are looking at what Making Sense is now and how this US-based company compares to some of its most important competitors.
Globant
This company was founded in 2003 in Buenos Aires, Argentina. In almost 20 years, it opened offshore operations in Chile, Colombia, the UK, the US, and other countries.
Globant has developed expertise in six business sectors: Commercial Air Travel, Finance, Gaming, Life Sciences, Media and Entertainment, and Tourism and Hospitality.
Their Quality Policy provides direction to project development. This policy is a set of guidelines that aims to achieve customer satisfaction while enacting the firm’s values. It considers aspects such as customer expectations, continuous improvement, creativity, and innovation, among others.
They have been recognized for their inclusive work culture and care for work-life balance, as well as their benefits and perks for employees.
Truelogic Software
This firm is a technology provider that specializes in custom web and mobile software development. They have more than ten years of experience developing digital solutions and have created methodologies that look to reduce operating costs and shorten timelines for their clients.
They have operations in Argentina, Mexico, Costa Rica, and other Latin American countries and provide nearshore services in the US.
This company has worked with clients such as The New York Times and McAfee, as well as medium-sized companies and startups.
Truelogic has a blended operations model that allows them to leverage its multiple locations to deliver cost-effective solutions and adapt to its clients’ needs across the continent.
They form project-based teams of software engineers who are part of their proprietary database of 40,000 candidates, all with more than five years of experience.
Cognizant Technology Solutions
After being the internal software unit of Dun & Bradstreet, it became Cognizant Technology Solutions in 1997 and was headquartered in India.
Later, they opened an operations base in the US and expanded to several regional service centers in India, the UK, Australia, Netherlands, Philippines, Canada, and Mexico, among others.
They offer an array of digital services; some of them are Artificial Intelligence Application, Business Digital Modernization, and Internet of Things Technologies.
Related to software, they specialize in Software Product Engineering, which is the creation of software with a focus not on software features but business outcomes.
They have high technical expertise in various areas of the digital service landscape and leverage their multiple locations to reach a broader clientele. They focus on servicing Fortune 500 and 5000 companies, as well as large to medium businesses.
What Makes Making Sense the Most Sensible Choice
Making Sense has a unique focus on User Experience that none of its competitors has. They put UX at the center of everything.
Its founder, César D’Onofrio, clarifies the Making Sense’s difference:
“Other companies can say that they incorporate user experience as part of their development process, but few are capable of doing it at the level we can.”
This unique trait manifests in every step of the development process. It starts with constituting teams with a UX specialist in a critical position and continues with the design and development of every digital solution with a UX-first approach.
Making Sense focuses on innovation. They transcend mere software development to reach Digital Business Transformation, crafting digital solutions that change businesses to their core.
The proof is that a central element of their structure is an innovation lab.
From this disruption hub, they create proprietary products and technologies that often trigger the foundation of thriving ventures or can be sold to companies to widen and strengthen their reach.
Examples of this are an innovative platform to speed up the creation of landing pages or one of the most utilized email marketing platforms in LATAM.
They have also developed successful digital solutions in Healthcare, Public Safety, Agriculture, Marketing, Law, Construction, and others.
Making Sense is an American company from its origins. They started doing business in this country and have a deep knowledge of the US business culture and digital market.
On top of that, they have an extraordinary work culture.
Unlike software companies that summon engineers and project managers on a project basis and release them when the project finishes, Making Sense incorporates people into its team with a long-term perspective.
They have built a business culture around values such as mutual support, teamwork, and passion for that purpose. This culture has proven successful despite the company’s fast growth.
César D’Onofrio pinpoints their most important source of drive, innovation, and empowering work culture:
“Whatever you do, do it with passion. Try harder and you’ll find the way to succeed sooner or later”
Making Sensers, as they call themselves, are a family that reflects that passion and merges it with intelligence to create a powerful combination for success.
We recommend you to visit their website to learn more about what they can do to digitally transform your business for exploding growth.
