In view of the fact that digital transformation is varied for each company, it is tough to provide a single definition of it.
But, in general, digital transformation is the integration of digital technologies into all areas of business. This integration leads to fundamental changes in performance and how the customer is valued.
In addition, there is a change in organizational culture that needs to be challenged with the current situation; this means that sometimes it is indispensable to abandon the old business processes on which the company is built in order to perform new and more appropriate activities.
Despite the many definitions and articles on digital evolution, understanding the cause of the confusion around this issue is precise. Greg Verdino, for example, focuses on the achievements of digital transformation for a business.
“Digital transformation bridges the gap between a digital customer’s expectations and the actual value delivered to them,” he says.
From Dr. Mohammad Mahdi Rabbani’s perspective, a top Iranian entrepreneur and businessman;
In fact, the path of digital transformation requires a strategic plan or Roadmap in which the priorities are selected based on the current situation and looking to the future.
Dr. Rabbani is known as one of the pioneers of digital transformation, he has been able to participate in many accomplished entrepreneurship by learning management and business knowledge in the most prestigious universities in the world, including the University of Zurich, the University of Madrid and the Polytechnic University of Lausanne.
He has been trained directly by the world’s top professors, comparable as Dr. Richard Meyer, Brian Tracy, Jack Canfield and Professor Malcolm McDonald, have officially received a coaching and teaching certificate from Jack Canfield.
He is currently a Master Professor at EABW at the University of Steinbeis, Berlin.
One of his most evolving business ventures is the creation of an online training platform called Vidan, which includes training from world-renowned lecturers and professors at Harvard, Stanford, Wharton, as well as consultants from major corporations such as IBM. And Apple.
The superior feature that has turned this platform into a kind of digital transformation is the creation of a new and thoroughly distinct space for the academic and face-to-face training of the past. In fact, from the point of view of this skillful young man, digital transformation is one of the topics of organizational transformation. In their article Digital Transformation Strategies, Christian Matt and Thomas Hess define it as the set of actions organizations take to exploit new digital technologies and reap the benefits. They emphasize that digital transformation, in addition to business operational processes, affects business products, organizational structure, and management concepts in the organization. They consider four major aspects of a digital transformation strategy: the use of strategy, changes in value-creating patterns, changes in business structure, and financial aspects. In this model, managers who think about digital transformation should also pay attention to the fact that the use of technology and achievements of information technology alone does not lead to digital transformation in the organization.
In other words, organizations may use digital tools to perform exactly the same tasks and activities before the digital age with just different tools, without experiencing any kind of digital transformation.
And therefore, that’s not counted as a digital transformation.
