Turning the COVID-19 economic meltdown into an equally profitable opportunity is a daunting feat.
Yet, that in essence, is the very mission of international digital marketing agency T1 Advertising, whose work is already paying off helping clients across the US, South America, Europe, and Asia excel on digital platforms and take hold of new markets while their competitors stand still.
According to T1 Advertising’s CEO Thomas Herd “the discerning brand can flip this COVID “adversity into an equivalent opportunity to put some serious distance between themselves and their competitors if they’re able to pivot and funnel record digital demand their way.”
Thomas, in particular, points to stats that show how Instagram usage is up a whopping 75% now and that the social media wunderkind Tik Tok has been downloaded over a billion times.
To help brands take advantage of these channels, T1 Advertising’s SVP Brent Ferguson and CCO Dimetri Hogan preside over a couple of the most robust social media growth operations in the country.
Brent has been responsible for Instagram strategy for over 100 brand partners of T1’s in the past few years and Dimetri Hogan is seeking to replicate his success on Tik Tok.
According to Hogan, “ Tik Tok can become as major of a sales funnel for brands as Instagram and Facebook, especially if they appeal to Gen Z’s and sell a product that is relevant to the times.”
Along with growing their following, helping brands fulfill that crucial product-market fit on Tik Tik is Hogan’s forte.
