Justin Goff is one of the top copywriters in the world. This serial entrepreneur ventured into the copywriting business while working in the fitness niche. At the time, he had already established a business in the field of health and fitness. Goff saw the opportunity in copywriting and went for it.
Most people wonder how much money they can make as a copywriter. Well, Goff transitioned from dead broke American living in a $250 apartment to a multimillionaire thanks to copywriting.
This serial entrepreneur shared with us seven secrets to a successful copywriting business. But before we get into it, let’s start by defining what copywriting is all about.
What is Copywriting?
Copywriting is a skill that involves developing content for marketing. Goff describes this skill as a text form of salesmanship. What this means is that you understand your target audience, and you work towards creating content that they will enjoy. Your target audience will not only enjoy your content but will also be motivated to buy from you.
Copywriting is a successful business venture. A report from the Content Marketing Institute reveals that 91% of content marketers are ‘all in’ when it comes to this strategy. Furthermore, 85% focus on delivering quality content consistently over time.
Before you venture into a copywriting business, you need to master the skill. Goff started as a freelance copywriter. Before that, he had already ventured as an entrepreneur. Justin partnered with his trainer to write a book titled 31 Day Fat Loss Cure. After that, he started a supplement business and built it from the ground up. “I built a supplement company from 2014-2017 into a 23 million dollar company. I wound up selling it in 2017 for multiple millions of dollars,” says Goff.
Starting as a Freelance Copywriter
Goff started like most freelancers by charging $250 for a sales page to charging between $50,000 and $150,000, including performance bonuses. Goff attributed his success to continuous practice. “I was writing every single day, whether it was a lead for an email or a sales page,” he says. Copywriting is not something that you learn in school and master it. It requires you to engage in constant practice so that you can master the craft.
According to Goff, the first step towards success is selecting the service that you intend to offer. Copywriting requires you to specialize in a specific niche. So you begin by asking yourself, ‘what niche am i comfortable in?” Once you discover your field, you can set up a freelance business where you offer copywriting services to your target audience.
Once you discover your niche, focus on developing your brand. “Develop a strong brand that sets you apart from your competitors. You do this by adding value to your service,” says Goff. One way that you add value to your business is by authentic marketing. This approach to marketing entails developing content that communicates what your brand is about in an honest tone.
Presently, one of the main reasons that businesses fail is because they do not understand their customers. A study showed that 14% of business fails because they do not understand the needs of the customers.
Goff states that if you do not understand your target audience, then you are planning to fail in your copywriting business. Goff had to engage in extensive research about his clients. This research entails understanding the client’s pain points, fears, and frustrations. “You have to understand how the average day of your client looks like. It is sort of like becoming an undercover therapist. So, if your audience’s frustration is the morning traffic, then you need to know that,” says Goff.
Goff endeavored to leverage mentors in his entrepreneurship journey. “I engaged with many marketing materials from legends such as Dan Kennedy,” he says. Mentors are a great strategy to achieve ultimate success. With mentors, you have a higher chance of avoiding the potential pitfalls of the business.
Next Steps
Currently, Goff helps online entrepreneurs and copywriters to get their offer converting on cold traffic (i.e., Facebook ads, or Youtube). He also runs a program called Copy Accelerator, which is $35,400 a year to be in. “We currently have 108 members in Copy Accelerator,” he says.
Goff is also an Angel Investor. He invests in several food companies such as Thrive Market, Primal Kitchen, Kettle & Fire, Beekeeper Naturals, and Serenity Kids. Moreover, this serial entrepreneur offers mentorship to others who are interested in the copywriting business. Two of the people he mentored managed to move from a 9 to 5 job to making over $100,000 a year as freelance copywriters.
Goff has established himself as a thought leader in the copywriting and marketing business. In just ten years, he shifted from an American in debt to a multimillionaire. There is no doubt that we can expect more from Justin Goff.
