Lance Morgan, founder and CEO of College Funding Secrets, didn’t like what he saw as he began exploring what it would take to pay for college for his five children. He discovered that high-income families like his are often forced to choose between funding college and funding their retirement.
“I watched my friends cashing out their 529 and college savings accounts to cover tuition and panicked,” Lance confesses. “I hated to see them going through that, and I definitely didn’t want that experience for my family, so I set out to find a better way.”
Lance soon discovered there was a better way — a strategy that allows families to access free money for college, regardless of the college their kids want to attend. Over the past two decades, Lance has proven that his strategy, known as the Creative College Funding System™, not only keeps college expenses from consuming a family’s wealth but also ultimately adds to it.
“The main benefit of the Creative College Funding System™ is opening the door to free money for college so families can keep their retirement savings intact,” Lance explains. “But that’s not the only benefit. It also empowers families to add to their retirement savings with investment strategies that keep producing even after the cost of college is covered.”
Creative College Funding™ shifts financial positioning to make needs-based aid more available
Merit-based scholarships and need-based financial aid are the two common ways families access free money for college. Merit-based scholarships depend on what Lance calls “student positioning.” Students who show themselves to be exceptionally gifted in areas like academics or athletics can earn these scholarships, regardless of their family’s financial qualifications.
Eligibility for need-based financial aid is determined based on a family’s financial situation. While high-income families typically don’t have access to this type of financial aid, the Creative College Funding™ system shows them how to implement strategies that put need-based aid within reach.
“Families often put a lot of energy into influencing student positioning — encouraging studying, employing tutors, and even moving their families to ensure they can go to the best schools,” Lance says. “But what many don’t know is there are steps they can take to influence their financial positioning that open doors to need-based aid without reducing their income or negatively impacting their savings.”
Real estate investing is a core component of the Creative College Funding™ system
Putting money in real estate is a common investment strategy, with recent statistics showing that more than 13 percent of homes sold each month are purchased by investors. Those investors are drawn to real estate because they know it offers tax savings, collateral for other investments, and cash flow, to name just a few of its benefits.
What many investors don’t know, however, is that real estate can help them tap into free money for college. The Creative College Funding™ system shows how the right strategy can transform real estate into a tool that optimizes a family’s financial positioning and makes them eligible for need-based financial aid.
“As I was developing the Creative College Funding™ system, it became very clear to me that tax savings equaled college savings,” Lance shares. “So, I looked for ways to reduce family income — on paper only, that is — by taking advantage of IRS-approved strategies for tax savings.”
By incorporating real estate investing into the Creative College Funding™ system, Lance crafted a system that provides families with five key benefits. It uses real estate investing to qualify for need-based aid, generate cash flow for college funding, and gain access to what Lance calls “tax scholarships” by reducing taxes to offset the cost of college. In addition to those three benefits, it also creates a continued cash flow for retirement income and provides an asset that can be passed on to the next generation as a financial legacy.
The Creative College Funding™ system has empowered hundreds of families to fund world-class educations and abundant retirements through a proven, transparent, and data-driven strategy. To date, it has shown over 2,000 families how to reduce the cost of college, save on taxes, and increase their retirement income.
“Families looking for help with college funding will find plenty of programs that show where to find money for college,” Lance says. “The Creative College Funding System™ is unique because it is focused on helping families reduce the cost of college, with the ultimate goal of getting a great college education for free. Beyond that, our system turns the college funding process into a catalyst for building wealth rather than draining it.”








