Even if you have the best product in the market, you still need to let people know about it. Traditionally, most businesses have paid marketers to do that but times are changing. Today, social media platforms are used for both fun and business. However, you need to know how to monetize your social platform for that to work and that’s where experts like Liran Mizrahi come in.
Liran is an Instagram expert with 12 years of experience. He didn’t actually start using the platform with intentions of becoming an expert but the more he used it, the more his curiosity was piqued. In the beginning, it was all just fun – contacting people and making collaborations.
As time went by, he noticed that some on the platform were succeeding while others who had spent years on it were left behind. Determined to know how and why that was happening, he set out to research how the algorithm works. He worked for Google for a while and got to know the system they used.
He then started running small Instagram pages and saving money for Instagram systems. During that period, celebrities needing to increase their online presence and visibility started contacting him. He’d help them and they would, in turn, refer other people to him. Within no time, Liran’s exposure became great and he quit his job at Google to concentrate on Instagram.
The next few months were crazy. Liran was managing 250 Instagram pages for 250 clients. It was nonstop work but he was achieving the goals he’d set for himself. The longer he worked, the wider his reputation spread. He was now receiving calls from people who wanted help to recover hacked Instagram pages.
Soon, one large and influential business engaged him to retrieve their accounts and help them regain their reputation. He started researching how hackers got into the accounts, how the accounts were protected, and how their protection worked. Gradually, he began to understand what needed to be done to recover hacked accounts.
After four months, Liran managed to recover the account for the client. Predictably, the client was overjoyed and started spreading the news. The fact that he had managed to recover an important account was broadcast far and wide and more clients with similar problems started consulting him.
Today, years after he retrieved that first account, Liran can return an account to a client within days of it being hacked. He now understands the Instagram world, its algorithm, and other secrets fully. Seeing the business owners he has worked with succeeding in applying what they have learned and expressing themselves on Instagram gives him a lot of joy.
For Liran, his job is the best because he gets to stay in continuous touch with his clients and see them build a brand and a loyal following. His job is more fun than work and that keeps him grounded.
Speaking about it he says, “Over the years, I have learned that I have a good eye for quality recognition and “star quality.” I realized that what guides me in my daily conduct is to bring real value to those who stand in front of me. I found that I really understand the “language” of all the media I’m in and that I can touch others through the web.”
