As more businesses than ever before go online and try to find new ways to come into contact with consumers and partners, they are wondering how they can generate sustainable leads, day after day. This new way of doing business can cause a disconnect and dilution in the brand’s messaging, especially if they are focusing too much on the lead generation side of things, and not enough on the authentic and organic engagement.
It’s All About Natural Engagement Today
That’s what has inspired Allan Miles to redefine how outsourcing services online works today. By working with a lead gen team who makes it their message to keep a brand’s voice and core principles intact throughout the growth cycle, Allan is leveraging organic growth methods that create a sustainable lifecycle for any brand, in any niche. He attributes his success to what he calls the 4 C’s:
- Content engagement: marketing revolves around content today, which is why Allan Miles’ team works to manage everything from posts and stories, to comments, likes, and views. They work in tandem to implement a strategy that naturally creates engagement with the audience.
- Contact engagement: social media algorithms pay attention to one-on-one contact today. That’s why Allan Miles’ team reaches out to contacts to start real conversations, in direct messages, under comments, and through testimonials.
- Community engagement: natural growth starts at the community level, even if it’s online today. It occurs in groups, forums, and chats, where a community feeling can be established overtime. This community feeling is especially important during a time when we can’t gather safely due to the pandemic.
- Cold engagement: in order to add more depth to the entire process, the team reverts back to a ‘cold marketing’ approach of cold calls, emails, and database mining, which still present massive value in today’s marketing landscape.
“We are focused on making it an authentic brand experience, so that it feels like an in-house operation, rather than an obviously outsourced service,” said Allan. “Consumers can tell when they are interacting with a brand that is totally removed from their personal experience. In a world of inbound marketing, it’s all about making the consumer feel like they are ‘friends’ with the brand. That’s what we create with our team.”
The Value-Based Sales Method
Allan concluded by stating that his team focuses on selling using a value-based sales method without the hard sell. They work to become long-term partners with the clients they work with, so they can get to know the brand attributes, needs, and nuances, making their marketing that much more organic feeling.
Allan Miles provides coaching and managed services to mindset coaches, nutritionists, fit professionals PTs, and more, offering business launch coaching, managed services, lead generation, outsourced sales operations, and the list goes on. That goal is a ‘doubling of top line sales’ so that the clients can grow and scale their operation by utilizing the expertise and support of the Allan Miles team.
For more information, visit: https://allanmiles.com/.
