Erica Booker uses her wealth of experience in local search marketing to help small businesses gain access to information related to their online presence. With Erica’s data-driven strategies, local business owners can focus on getting results and growing their company.
Information is vital for success. The more well-informed an individual, the better is their ability to make decisions that will lead to their visions and goals. For entrepreneurs, data and information can help them develop an accurate understanding of how their businesses are doing and the steps to take to improve their operations. In that regard, Erica Booker is dedicated to bringing data to small businesses to help create local online and e-commerce success stories.
Erica Booker is a local search engine optimization (SEO) strategist with over ten years of experience. She is the founder of ACE Online Solutions, a platform designed to bridge the gap between small to medium local businesses and their local search market. She equips small business owners with scalable solutions based on their business digital marketing insights.
Initially, Erica Booker and her company offer a snapshot view of their clients’ online presence. Unlike other search marketing reports that present spreadsheets of disjointed and confusing information, Erica’s snapshot report is practical and includes actionable steps. The snapshot is genuinely innovative: clients can simply log in and see what is going on with their online business presence.
Using the consultative approach, Erica Booker takes on a trusted advisor’s role to help local entrepreneurs become aware of all their options in running their businesses. Through ACE Online Solutions, Erica then provides them with the support they need to implement whatever products they decide to use, thereby achieving optimal results. Clients can choose to be as hands-on or as hands-off as they see fit for their company.
Having developed a keen insight into the industry with her years of experience, Erica Booker knows that local search marketing is crucial to a business’s growth. According to the latest data, almost half of all Google searches are local, and 29% of these searches result in same-day in-person purchases. And yet half of the local business owners still have not claimed their business listing on Google. This lack of awareness and understanding of local search marketing leads to significant lost business opportunities and transactions.
The COVID-19 pandemic further drives this point. With the government imposing restrictions on movement and social gathering, many businesses were forced to close. However, those with a well-established online presence and connection to the local market not only remained open but thrived during the pandemic.
Hoping to address this issue and assist those affected by the pandemic, Erica Booker has been helping small business owners and other entrepreneurs establish a doorway to the virtual market. She started “What’s the Move DC?” — a local online small business directory that helps businesses reach more customers. The listing helps small businesses get more local engagements more consistently on the largest search engines, such as Google, Yahoo!, and Bing.
Learn more by visiting Erica Booker’s website.
