TikTok trends move fast. Between viral dances, memes, recipes, hacks and other trends, it’s hard to keep up. Many brands still wonder, “What kind of content should we create on TikTok?”
When creating your TikTok marketing strategy, it’s a good idea to use a mixture of popular TikTok trends as well as some staples that can count as evergreen content. This will help your channel stay relevant and timely.
But in order to keep up with the latest trends, you need to know what they are.
We’ve compiled a list of the top eight TikTok trends we expect to see this year (and beyond). With each example, we dive in and share how you can use these trends in your own TikTok strategy to increase views and engagement.
Top TikTok trends to influence your 2023 TikTok strategy
1. Dance challenges
Dance challenges remain a popular trend on TikTok—the only thing that’s changed is the song and the dance. However, given that TikTok morphed from the lip sync app Musical.ly, it’s no surprise that it still hangs onto its roots. Plus, some of the most famous TikTokers grew their following by creating and performing dance challenges.
Brands that have mascots get a bit of an advantage when it comes to this. While organizations can always have their team members join in on a dance challenge, there’s something about a company mascot dancing along that just stands out.
Mascots can either join in on an existing dance challenge or consider creating their own, like Charmin and their new “Charmin Slide” remix.
The brand even got some famous TikTokers to publish their own rendition of the “Charmin Slide” as a fun promotional technique.
Think of ways that your brand can also jump on various dance challenges. If you scroll through TikTok videos for a bit each week, you should be able to compile a consistent list of dances for your brand mascot to join in on.
2. Pack an order with me
Many small businesses have taken to TikTok to build a community, and one great way to do that is by packing orders on camera. This has become so popular for certain businesses that they will receive comments from customers requesting that their order is packaged on camera.
These videos often tend to take on an ASMR-vibe (more on that in the next trend), making them a double whammy. By making your stockpile visually appealing, you can create an engaging video that showcases how you package orders and builds trust by proving to customers that the products they’re buying are kept safe and sound.
Here’s an example of what this type of video might look like from a small jewelry business.
If you want to start creating your own “Pack an order with me” videos, you’ll want to first focus on your order packaging setup. Create a space where all of your merchandise is housed so that you can easily grab each item for the order and put it together with the shipping materials.
3. ASMR/Satisfying videos
We mentioned ASMR videos briefly in the last point, but we’re going to touch on these a bit more. ASMR stands for autonomous sensory meridian response and it refers to the tingling sensation one might feel down their back sometimes triggered by hearing a certain type of sound.
These ASMR videos focus exclusively on sound, like grabbing items to put into an order, restocking items (another popular video type on TikTok) or filling jars with your product.
