Lyndsi Edgar, a Master’s Degree holder in Integrated Marketing from Florida State University, started her own company eLuminate Marketing in 2014. Since then, her boutique digital marketing firm has carved a niche in the industry by developing marketing strategies that have yielded excellent results for its clients. They help businesses nurture leads by creating strategic sales funnels for them. The company’s target market primarily comprises of service-based clients that rely heavily on authentic educational content, such as lawyers, home services, manufacturing, real estate businesses and B2B companies.
eLuminate Marketing utilizes multiple facets of digital marketing to deliver customized content created specifically for the target market of its clients.
- Social media: Uploading a list of prospects and ensuring that posts are seen by these prospects.
- Newsletters – Establishing credibility by crafting email marketing strategies.
- Email Sales Funnels – Developing top, middle and bottom of funnel campaigns to bring a prospect through the entire sales process.
- Videos: Placing entrepreneurs as thought leaders in their respective space by filming and editing educational videos related to their business and industry.
- Downloadables: Developing eGuides designed to attract new people into the sales funnel.
- Outbound Marketing: Finding out the ideal customer for businesses through research, and development of email marketing campaigns to help book appointments.
- Remarketing: Placement of pixel codes on the websites for the purpose of remarketing to the visitors.
Inbound marketing solutions provided by eLuminate Marketing focuses not only on social media, but the overall ecosystem within which the business operates. This is why the company takes a thorough look at all its clients’ services, unique attributes, competitors, best practices, and much more. This helps them create detailed marketing plans covering goals, objectives, brand guidelines and a roadmap to navigate prospects into warm leads. The content developed by the company is engagement-driven, with graphics, animations, video editing, blog writing, GIFs and more.
“We nurture demand using social media, email marketing, blogging, videos, display ads and more, and in the end, the sales conversions become much easier. We develop content that is personalized to your business and captures your market’s attention through education/entertainment, providing true value,” said Lyndsi.
“After 9 years, we hold a five-star rating on Google and Facebook. Our website garners hundreds of case studies in a variety of industries. When clients work with eLuminate Marketing, they stick around for many years and that is what I am most proud of.”
Lyndsi started her journey in the digital marketing industry at a time when social media was in its infant stages. Over the years, she has seen the industry evolve and has a thorough understanding of what the companies need today to make themselves seen and heard. She strongly believes that the success of eLuminate Marketing can be attributed significantly to the company’s transparent business policies and ability to stick to its word.
“It is extremely important to always be learning and growing because our industry is constantly evolving and you must possess the desire to learn, make mistakes, grow from those mistakes and become a better marketer because of it. Also, never oversell to a client. Be transparent in your processes and tell them exactly what you are going to do. If you tell someone you are going to do something, do it. If you do not think you can provide them the results they are expecting, have an honest conversation on what you can do,” Lyndsi added.
Going ahead, Lyndsi has ambitious plans to take her business to new heights in the near future. This includes building larger marketing strategies that can be aligned with the sales teams of its clients. The company already has a team capable of finding out the target market of an organization through research. This will be followed by developing marketing emails and content to help navigate these prospects to become a warm lead for sales teams. In short, this will transform cold target audiences to warm and ready-to-close leads.
To find out more about Lyndsi Edgar and eLuminate Marketing, please visit https://eluminatemarketing.com/
