A common issue among many entrepreneurs is that they tend to give up when the going gets tough. They often feel dismayed and discouraged with their current statuses, leading to giving up much too soon on becoming fully fledged CEOs. Coach Renzie “Re” Richardson, Founder and CEO of the BHFL Group and a new 12-Step Signature Coaching Program, hopes to remedy this discouragement by helping women and BIPOC clients understand how ‘who they are’ correlates to their business ventures.
Richardson uses her 20 years of business experience to coach and transform over 500 entrepreneurs into successful CEOS. But before her current success, she went through the trials one faces when attempting to navigate the entrepreneurial sphere on one’s own. Wanting to eliminate these issues for as many women and BIPOC clients as possible, Richardson is pivoting to group settings, rolling out her latest Mind Your Business Now program.
While generally a no-nonsense person, Richardson is warm, friendly, and knowledgeable. She has a tone and demeanor that welcomes questions and invites a general energy of non-judgmental learning — perfect for those new to owning their own business.
Filling the Void
There is a void that many entrepreneurs trying to become ‘real CEOs’ face when attempting to turn their profitable side hustles into commercial enterprises. Unfortunately, that void tends to be lonely because many entrepreneurs feel they can’t tell their peers what they are working on for fear of judgment or ideation theft. Richardson wants to fill that void, assisting others in learning about themselves and using that information to their advantage.
“From starting an entrepreneur journey to shifting into being the CEO of an enterprise – knowing how to grow and scale a business – there’s a huge void in that space,” she said. “That void is the space that I’m in. I help people understand how to go from working a gig to being a real CEO.”
Importance of Leadership
Richardson places high importance on leadership because the growing pains of scaling a business include going from a one- or two-person show to an entire team, and that transition can have some hiccups.
“A lot of small businesses are great at what they do,” said Richardson. “But they lack a foundation in leadership, and that can make or break their venture.”
Her coaching includes learning modules that directly combat the lack of leadership skills a business owner may have.
Helping the Community
Richardson’s entire program comes from a place of understanding, heart, and empathy. She knows that by supporting small business owners, we support the infrastructure and economics in their communities. By supporting those businesses, she can begin opening the discussion about changing the policies that significantly affect them.
“I love what I do. It’s my passion. At the end of the day, for me, it’s about creating jobs and sustaining a community ecosystem. I love helping minorities and women. When you create jobs, you have a seat at the table to invoke change and a ripple effect of good outcomes. Businesses are not cookie-cutter, and people’s wirings are never the same,” she said. “I look for a baseline when I coach to understand how each individual is wired. Some people are very logical, but some are very heart-centered, so I have to understand which approach to take.”
Take Care of Yourself
Richardson feels that a person and their business are one entity, much the same way a couple adopts each other’s mannerisms over time. They influence each other, and it is an unavoidable, beautiful, symbiotic relationship. But, according to her, if you have a dysfunctional life, your business will be the same, and vice versa.
To Richardson, a deep knowledge of psychology and emotions is as necessary as understanding profit margins and business marketing.
“I love stuff about the brain. We are all wired in terms of our preferences. How we think, how our experiences shape our interactions, and how we interact with our surroundings. There are four quadrants. ‘Logicals’ like facts and bottom line thinkers. ‘Feelers’ lead with their heart, ‘Organizers’ want a plan and likes to anticipate outcomes and ‘Visionaries’ are innovative and creators,” she stated. “We can function in all four quadrants, but we have a preference to function in one over the other three because it is innate.”
By positioning herself as an advocate for women- and BIPOC-owned businesses, Richardson aims to continue to usher the new generation of budding business leaders into their rightful seats as genuine, triumphant CEOs.
About Renzie Richardson
Renzie Richardson is the Founder and CEO of the BHFL Group and the new 12-Step Signature Coaching Program. She has helped over 500 clients bridge the void from start-up entrepreneur to CEO. Click here to learn more about her signature offer: http://www.mindyourbusinessnow.com/
