Waldoo is making waves in the social media marketing industry by making communications easier for influencers and brands alike. In today’s society where more than a third of the world’s population spend most of their time in the virtual space, influencers are a valuable asset for brands looking to promote their products on the internet.
In the United States alone, there is an estimated cost of $37.71 billion on social media advertising for the first half of 2020. On social media, 3.8 billion users out of the 7.8 billion world population are active, making social media marketing the biggest opportunity in online marketing today. There are various different types of platforms to serve advertisements such social media (Facebook, Google+), microblogging (Twitter, Tumblr), photo sharing (Instagram, Snapchat), and video sharing (YouTube, Tiktok).
Often, social media influencers engage their followers on multiple platforms. Their followers are generally individuals interested in the industry the influencers partake in, whether beauty, traveling, and sports, among others. Having access to a vast audience and with established credibility in their specific industries, it makes sense for companies and brands to take advantage of this for niche-targeted promotions through sponsorships and ambassadorships.
Waldoo is a company created by 24-year-old Michael Barbieri. In his senior year of college, he and his group of friends made a gaming page where they would stream their sessions live, post clips of them playing, and host local tournaments. Their follower count grew to a modest number of 3,000, and they wanted to be as interactive as possible and made sure to respond to every single message that came in.
The thing is that with a lot of fans, their inbox was always flooded. They would receive messages inviting them to be brand ambassadors and offering sponsorships. Still, it often happened that they found those several days to a few weeks later due to the sheer number of messages. This experience gave him the idea which was eventually realized and became Waldoo. If a single page with only 3,000 followers was getting overwhelmed with the large volume of comments and messages, then those with a larger follower count surely had it worse.
A platform accessible only to verified influencers and companies would allow easier communications between them and lead to more closed deals. With such a beneficial setup, it is only a matter of time before Waldoo grows and eventually becomes the go-to for brand-influencer communications. That also means the elimination of the need for micro-influencers to hire agencies that take a considerable chunk of the profits as commission and restrict opportunities at the same time.
Before he created Waldoo, Michael was earning relatively well in his job as a sales manager. With his expertise and people-handling skills, he gained the respect and cooperation of the employees he managed, who were all about twice his age. He did well in his job, and his growth opportunities never ceased. Still, he could not help but wish there was something more in store for him, something to ignite his passion and make him look forward to each day coming. He brainstormed ways to try to come up with something that he could do and remembered his experience in his senior year.
Thus, Waldoo was born, and given the direction it is going, Waldoo is definitely on the path to growth and expansion.
Find out more about Waldoo and learn more about what they offer by checking out their website.
