Facebook has become the behemoth of viral videos and is expected to dethrone YouTube with their Watch section. As time progresses, we’ve seen a huge rise in creators pushing their content over Facebook instead of YouTube. Facebook helps creators by featuring videos in their recommendation section that helps a lot of creators hit the viral jackpot. We got the opportunity to speak with the creators of one of the most prestigious video pages on Facebook ‘Most Amazing Videos On The Internet’. The page has garnered over 2.2 million likes since 2014 and has been focusing on providing quality content to their audience.
Upon discussing the latest viral trends and the tubular formulas behind going viral on the world’s best social networking platform Facebook. While there are no guarantees to make a Facebook video viral, we can guarantee that these tips will greatly improve your chances. Here are some tips from the top creators behind this page:
Use Facebook Featured Video
Similar to featured photos, Facebook has an option for you to add a featured video to your page. The likelihood that someone will click and share your video is higher when the video is being featured in your About Me section.
Create a Facebook Playlist
Playlist is a feature that allows you to group together similar videos. This makes it easier for you to stay organized and keep your viewers interested in relevant content. Your viewers will appreciate you saving them time looking for specific content. Learn all about setting up Facebook Playlists to get more video views in this awesome video.
Create a Facebook Ad Campaign for Your Video
If you’re running your own page on Facebook, you will have the option to boost a post. Boosting a post allows your video to be seen by a larger audience. You even have the option to edit location, gender, age, and other demographics. This can be used to not only enlarge your audience, but also target it as well.
Create a Custom Video Thumbnail
Whenever you’re scrolling through YouTube, you almost always decide what to click on based on the quality of the thumbnail. So, take some extra time in creating your thumbnail to ensure it will attract viewers.
Share and Embed Your Facebook Video Everywhere!
Be sure to spread your video on all your social media platforms.
Also, if you run a blog or a website, be sure to embed your video on those pages as well. If the video is also on other pages, more people are going to view your video.
How to embed a Facebook video:
- Open Facebook on a computer.
- Go to the video you want to embed.
- Click and select Embed.
- Copy the code that appears and paste it on your website or web page.
That’s it!
Use Square Videos for Facebook
Make sure your video is in square formatting.
Most people scrolling through Facebook are doing so on their mobile devices. Square videos look more appealing on the mobile version of Facebook, and take up 78% more space in the Facebook news feed.
Keep Sound in Mind
Everyone loves funny banter, but most of the people scrolling and watching Facebook videos are doing so without sound. This is why many of the videos you see now have captions. You don’t have to caption every word, but you can always use it to highlight what is happening.
Facebook marketing is all about video in 2020, and going forward.
We recommend you create videos, and use these tips to increase your reach and engagement – and your chances of going viral!
