SEO displays a series of actions that are carried out both on and off your website. Among the internal ones, there are those aimed at optimizing the blog’s contents so that they achieve a larger audience. Below we list the most important ones.
The regularity with which you update your blog is very important for its visibility. Search engines consider a source of information to be more relevant if it publishes new material with a certain frequency. In this sense, it is advisable to publish at least once a week.
A keyword is a word or phrase that occurs repeatedly in an important topic and describes it. Search engines use keywords to identify the topics that people are looking for information about. With this in mind, it is important to find one or two keywords that describe your content and use them naturally throughout your post. This makes it easier for Google and other search engines to interpret your post and list it among the results of a relative search.
Metadata provides semantic information to search engines. That is, they tell Google and other search engines what the content of a post is about. This makes it easier for it to be interpreted correctly and adds relevance to your material, so be sure to complete them before publishing your text.
Search engines appreciate mix as much as people do. Variation in content type and length enriches your readers’ experience and is something search engines appreciate. Alternating the format of your publications (texts, videos, infographics, presentations) is an easy way to work on this.
At a minimum, a text post should be between 400 and 500 words. This extension provides enough material for search engines to find keywords and contextual information that allow them to determine what your publication is about. That said, it is important to note that search engines prefer long texts. In this sense, an article written by MOZ indicates that you should write between 1,800 and 3,000 words because it is 15 times more likely to be linked than an article with 600 words or fewer.
6. External resources
Whenever possible, link your content to external sources that provide additional or reference information. This provides more authority to your text and makes it easier for your readers to learn more about the subject in question, something well-received by search engines.
7. Internal resources
Linking your text to other resources within your blog or site is another way to offer additional information to your visitors, and it also invites search engines to spend more time on your website indexing content.
8. Social networks
The distribution of the content is as important as its quality. Therefore, be sure to amplify the reach of your posts through social networks. For search engines, the number of people who see your post is one of the most important factors in determining whether it is relevant.
All your posts must have an image. This is very important, especially when it comes to amplifying the reach of your content on social networks. More than a million articles on the internet with images are shared on Facebook up to 70% more than those without them.
10. Optimization for mobile
People increasingly use their phones to search for information online and to read blogs and websites. That is why it is essential that your blog has a responsive design and provides a pleasant reading experience on mobile devices.
What is certain is that good positioning takes time. Therefore, you should continue to write good content frequently. Following the recommendations above will make it easier for search engines to rate you higher and help you build a strong audience whose interests align with the solutions your business offers. Therefore, SEO always has a place in the digital development plans of companies. If you want to learn more about Bluehat Marketing’s SEO service, go to the website.