Data security and privacy represents a massive problem online in the modern era. If you think that the biggest platforms like Twitter and Facebook offer a safe haven for your personal data, you’re wrong, as the biggest companies and conglomerates out there have increasingly sophisticated ways of getting at your data and using it for their own profit.
The worrying thing is that when they access this data via social media, they don’t just get your information. They are able to pull data about you, as well as everyone else within your social circle. These conglomerates know that most people don’t really know what happens to their data and take advantage of the fact.
There needs to be an alternative way of operating.
ANTI-SURVEILLANCE MEASURES BEING TAKEN
We’re living more and more of our lives online, especially due to the impact caused by the global Covid-19 pandemic. Whether talking about remote working from home, keeping in contact with our loved ones via WhatsApp or simply sending an email, every single one of these actions involves the sending of data. Every single thing you do online leaves a fingerprint.
MANY STILL DON’T UNDERSTAND THE SCOPE OF THE ISSUE
Despite the wholesale gathering of such vast amounts of information from the billions of people around the world that use the biggest social media platforms, there’s still a degree of misconception with regards to what is done with this data once it is in their possession.
An awful lot of people don’t understand what happens to their data and that equates to a colossal amount of data that’s unprotected and able to be used by companies to market to you and to make decisions about you and your status.
Sure, some data is used to improve customer experience when shopping online, but that information remains online until its removed – all the while being able to be used again and again and again. With all is mind, the question that needs to be answered is, is there room in the market for a new social media platform that doesn’t act in this way?
THE SOLUTION TO SOCIAL MEDIA PRIVACY ISSUES – SAYCHES
Here we introduce to you Sayches – an ephemeral microblogging platform that actively works to protect your online privacy, without having to employ extra anti-surveillance measures. This platform allows users to create regular ‘microblogs’ and it provides a place where freedom of expression can be enjoyed without fear of repercussions occurring for the things we think and say.
We live in a world where digital freedom is limited and invasion of privacy is common, with everything you have ever posted or shared across the multitude of social media platforms being a permanent feature. Sayches offers something different, as it allows its users to post and share without having to micro-analyse every word because of its permanence.
Users get to enjoy a more relaxed approach when getting involved with Sayches, as there is no fear of a backlash or indeed anxiety about receiving no likes for your posts. Everything shared is not visible long term to parents or current and future employers.
When you use the Sayches platform, you can post anything you like, safe in the knowledge that it will disappear 24 hours later. Knowing that posts are here today and gone tomorrow, encourages people to relax, post with freedom and get involved, unlike social media platforms that allow previous opinions and views to be tracked by others. With Sayches, there’s never a ‘what if’ in the back of your mind.
SAYCHES KEY FEATURES
The main targeted audience for Sayches are journalists and activists, however, anyone who simply wants to be able to speak their mind online without falling foul of the censors will benefit from using it. What makes Sayches different from other platforms is that it protects your privacy with self-deleting posts that vanish after 24 hours, so they can’t come back and cause you problems later.
It also protects users through the use of a number of key features like Anonymous Pub. This feature allows users to post and debate anonymously with complete freedom from the worry that their words will cause controversy.
In order to give activists a better chance, a Warrant Canary has been set up on every single account on Sayches. When you see the Warrant Canary icon on your profile it means that Sayches has never been issued with a secret government subpoena to obtain access to your information or records. Users should watch very closely for the removal of this sign.
USER SAFETY IS PARAMOUNT
Sayches allows this freedom of speech to occur, whilst at the same time, fighting fake news and hate speech head on. Our AI algorithm combined with Sayches’ team of employees and volunteers will quickly flag and remove content related to terrorist activity and the promotion and escalation of unrest. The safety of our users is paramount.
NO MORE TL;DR PRIVACY POLICIES
Sayches is also all about privacy and it’s about upholding the need to protect our right to be anonymous online, which is a basic human right. It also has a publicly accessible source code, allowing it to be reviewed and checked for transparency, meaning that no tracking mechanisms are able to be secreted away inside the backend, silently harvesting your information.
NO MORE BACKLASH FOR POSTING YOUR MIND
The result is a social media platform that users can post on without fear of backlash for expressing their beliefs and free from the growing paradigm of censorship that’s being driven by Big-Tech. These are freedoms that need to be preserved for the good of everyone concerned.
The new platform is also designed to be community driven and built by developers who share the belief that people should be able to go online free from interference. A self-regulating platform that isn’t at the behest of Big-Tech has got to be a good thing, right?
HOW WILL SAYCHES IF WE DON’T MARKET USERS?
The primary source of Sayches’s revenue is non-targeted advertisements, with more revenue being created via anonymous non-tracking affiliate partnerships. This anonymity means that no private user information is exchanged with affiliated parties. Also, Sayches will offer Freemium model-based account upgrades.
Another revenue stream will come from one of our brand pillars – our Elephant-Fish mascot – which will be used to create merchandising products. Investment will be made in our company to create a unique, elegant and attractive brand, as we want to make Sayches a symbol of digital privacy.
IS THERE ROOM FOR A NEW FORWARD-THINKING PLATFORM?
Sayches combines the functionality and benefits offered by Twitter and Snapchat in one platform, meaning that all the same business, personal and fun aspects of social media can be enjoyed. Although Twitter and Snapchat are not direct competitors to Sayches, the ideas behind both have been combined to create a hybrid platform.
Sayches merges two industry-leading platforms, offering the strengths of both. Sayches values the freedom to voice opinions and its vision is to realise a space where people around the world are able to express their thoughts and communicate freely without worry.
We know how important privacy is to people and this is illustrated by the demise of the Google Plus. The social media platform was already struggling with a lack of user engagement, confusing methods of communication and lack of mobile presence.
However, a software bug that existed for two years before it was picked up, exposed the personal data of Google Plus users. Even backed by the power and money of Google, they were unable to safeguard the personal data of their near 1⁄2 million profiles. It’s what accelerated its downward trend and ultimately led to its demise.
WHY AS A STARTUP DO, WE THINK SAYCHES WILL SUCCEED?
So, the question of whether a new social media platform is feasible in such a congested market. Well, the fact is that Sayches offers something that doesn’t currently exist and when more people become aware of just how easy it can be to stay anonymous online, demand is sure to be substantial.
As a new platform, there is always the possibility that a bigger company can adopt this idea and do it for themselves. With more capital, Twitter could potentially take the idea if they see that users are engaging with it.
There is, absolutely, room for a new platform like Sayches, as there’s currently nothing like in the market. That’s really worth something in today’s digital world and it establishes Sayches a true disruptor – and there’s always room for disruptors in any market.
Sayches comes from ‘Say Cheese’ which means ‘Say Cheese for Privacy’. Our slogan is ‘Hooray for Privacy! The Sayches mascot is the Elephant Fish. Why an Elephant Fish? Well, the fish is a weak animal, and the elephant is a large powerful being.
It is easy to catch a fish, while it is difficult to hunt an elephant, so if we create a hybrid animal by giving the strength of the elephant to the weaker organism – Sayches can fight threats that it aspires to nullify!
Sayches places emphasis one the way consumers view the brand. This is to satisfy customers and gain their loyalty. Sayches branding represents everything the platform stands for.
To find out more about the app visit www.sayches.com online.