Taking advantage of technology is one of the most effective strategies to progress your teaching career. There are several methods to improve your success as a piano teacher through social media, having a website up and running, and providing online lessons.
Russian-American music educator and founder of the Elite Piano Institute, Anna Goryacheva, shares some of her top tips regarding technology for piano instructors out there.
“Don’t underestimate the importance of social media,” Anna says. “Nowadays having decent looking social profiles is as important as having a well-structured resume, because it represents you.
From a professional perspective, you can grow your network online tremendously by connecting with colleagues, mentors, role models, and other professionals. Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections, build your credibility, and help to get trust from potential clients.”
Having a social media presence is a must. It allows students, teachers and parents to interact with each other in a more casual way. By sharing your expertise, you will attract potential professional and personal connections. It is extremely important to establish a great presence on social media as it can help people to become familiar with you and your teaching methods. It is also an excellent self-promotion tool.
Along with making your business easy to discover and reach, having a strong online presence gives new clients the tools they need to learn more about what you do in a matter of seconds. You can easily share your testimonials, achievements, and photos of yourself and your business. Anna herself has led the way in this with the Elite Piano Institute website.
“A strong online presence plays a crucial role in developing relationships and generating your business awareness, leads, and sales. Along with making your business readily accessible, an online presence also gives your clients an easy way to find out more about what you have to offer. Make sure you pop up in search engines and use advertisement platforms for your business,” Anna explains.
Integrating technology into your teaching routine is another great way of scaling your career in piano education, as teaching online allows to tremendously expand the network of students and reach people all over the world.
Goryacheva explains: “With the rapid development of technology, online format music lessons will shortly become the new standard. I currently observe great progress during online studies, especially among the younger generation of students, those born in the ‘touch-screen era’. Modern technology, platforms such as FaceTime, Zoom, or Skype and very basic equipment allow getting close to the feeling that your instructor literally comes to your living room, even if he is located on the opposite of the globe.”
Overall, Anna urges piano instructors to stay current. Keep up with the times by using new technologies and adjusting your approach – it opens up new possibilities and allows to attract more people to your business. Technology makes scaling your teaching career easier – so use it to your advantage.
Even if you are an experienced instructor, there are always things you can do to enhance your teaching practice. And if you are just getting started and wish to expand your profession, these tips will undoubtedly be beneficial.