It would not be wrong to say that the 21st century is defined, among others, by the emergence of a new profession – social media influencer. Through posts, captions, and endorsements, these individuals are the stars of busy internet platforms and hold considerable weight on the opinions of their audience.
Among this powerful group is the multi-professional diesel mechanic “The Cummins Cowgirl.”
Born as Chloe Yonker but more popularly known under her social media handle “The Cummins Cowgirl,” this rising internet personality is a fan-favorite for her wit, genuine content, and distinctive career background.
“I’m a heavy-duty diesel mechanic that is now a full-time content creator and entrepreneur,” she introduced herself. “I used to wrench on semi-trucks for a living, but now I’m able to work on my own trucks at my shop.”
The idea to become The Cummins Cowgirl is rooted in the impact of her fellow influencers. Before captivating over 350 thousand people on Instagram, The Cummins Cowgirl was a dedicated follower of several game-changing female entrepreneurs and mechanics on the platform.
Their motivating posts and commanding presence moved the diesel mechanic to pursue success and inspire others to do the same. Determined to join the ranks as a powerhouse Instagram personality, Chloe Yonker became The Cummins Cowgirl.
“I want to be a positive influence on everyone,” she revealed of her mission. “But I especially want to reach women and the younger generations to show them that you can be a female in a male-dominated industry and succeed, as well as showing the young ones that being hands-on and working on things is worthwhile and an amazing skill to have.”
Through sharing photos and videos of her daily routine as a mechanic, The Cummins Cowgirl inspires a love for the profession within her reach. She works toward her purpose of equipping them with the determination to chase their dreams.
Along with her inspirational uploads, her adorable, humorous content and shots of finely made machinery have established her as one of the top Instagram users to follow. Every post she publishes is visited by thousands of people – generating views and likes in the blink of an eye.
On the secret behind her ongoing success and rise on her channels, she shared, “I think being 100% genuine is the biggest thing. So much of social media is fake, it’s a breath of fresh air when someone is just real and genuine, and that’s what I strive to be.”
With an audience dedicated to her growth, it’s safe to say that The Cummins Cowgirl has become a welcome break from staged personalities on virtual platforms. Far from riding the trends of adopting an artificial character, the rising influencer is unapologetically herself – engaging her reach with wacky photos and relatable content.
From big smiles, coveted vehicles, and friendly outings to greased cheeks after a hard day’s work – The Cummins Cowgirl shows an authentic, inspiring glimpse into the everyday life of a mechanic and a woman making it on her own.