The spread of COVID-19 forced everyone to stay in their homes, and as everyone tries to make it out through this pandemic, one of the things that help maintain sanity is art. It is seen everywhere, in books, magazines, social media, television shows, etc. But what is not perceived by many is that art is not made solely for aesthetic or entertainment purposes. As Jerzy Kosinski once said, ” The principle of true art is not to portray, but to evoke.”
Artists create pieces that stimulate the audience’s minds, proving that art is a powerful tool in conveying messages for raising awareness and questioning social constructs. The harmony of colors and lines as it exists in space creates an image that can make anyone rethink their own beliefs. Every word or stanza, combined with the right melody, can open the listeners’ eyes to happenings they did not know existed. All over the world, there is influential art in different forms created by artists that are mostly not known.
Emerging and even established artists from different corners of the world struggle to get their art to reach the widest audience they can influence. ArtTour International Magazine, a global multimedia platform, is helping those artists get the exposure they need to promote the beauty of artistic production and amplify the messages it bears. They support artworks with a cause by featuring them in their magazine, social media accounts, and their very own TV show.
With a reach of 2.1 million readers in 205 countries for their print magazines and digital art publications, they take the lead as the voice of artists in the art world. ArtTour International has been awarded The Public Media Award of Excellence consecutively for 2018 and 2019. ArtTour International Show airs every Thursday at 5:30 pm on Spectrum 1993, which reaches 10 million viewers per week. Masterpieces from different artists showcase on their Facebook, Twitter, and Instagram accounts.
Viviana Puello, the founder, and Editor-in-Chief of ArtTour International is a Colombian-born artist, activist, and entrepreneur who grew up in New York City and is an internationally recognized curator, art writer, and T.V. producer. Wedded to Alan Grimandi, an award-winning Italian filmmaker, they created ArtTour International in 2011. Since then, they have documented art events and artists for over 55 cities. Their publication is available not only on the shelves of all Barnes & Noble stores but also in 1,200 newsstands worldwide.
With their worldwide reach, ArtTour International Magazine aims to deliver the message of art to as many people as possible to raise social awareness. Their goal is to put artist-activists in the spotlight to coax positive change globally. Peace awareness, intercultural exchange, and environmental conservation are the main issues they focus on. They print six magazine issues each year, three volumes of the magazine for each of the two concerns.
ArtTour International is a project of passion and love, of artists helping other artists, from different parts of the world, by assisting them in reaching further and letting them have a safe space wherein they can speak out in volumes. A multimedia platform that has redefined the way to market art. ArtTour International takes people to different places by giving them artworks from different parts of the world that is readily available for viewing through ArtTour International Facebook, Instagram, and Youtube accounts.
To be in touch with ArtTour International, visit their website.