While most cannabis/cbd brands were stifled if not totally paralyzed by the COVID-19 pandemic, Ignite International utilized the time to consolidate their status as a CBD market frontrunner, and in doing so, put some serious distance between themselves and their competition.
Responsible for this was Ignite’s agile decision by company leadership including CEO Dan Bilzerian and marketing director Erin Drummond and the remarkable ability to build out a robust. versatile product line at warp speed- consisting of everything from elixirs, energy shots, gummies, topicals, vapes, and even pet supplies. which they were then able to market and ship worldwide within just months.
Topping that off was Ignite’s unparalleled campaign to devote CBD revenues during this most tumultuous time to front line health organizations in the fight against coronavirus.
Net net, Ignite built a system that provided consumers direct relief through healthy CBD stress alleviating products, cycled a portion (over $25k) of its CBD revenues back to relief organizations, and came out of the pandemic atop a second industry, making the company a true cannabis + cbd double threat.
Now with these two industry leading divisions, Ignite can be widely considered a powerhouse lifestyle brand with an unprecedented ability to adapt to changing markets in real time.
