In 2020, the last presidential election year, research finds that data brokers received over 23 million dollars for lists containing millions of Americans’ contact data. However, these campaigns ran into a hidden snag: data decay.
Data decay is the process where contact information becomes outdated or invalid over time, and it poses a significant challenge. Just as a jug of milk has a limited shelf life, so does the data on a contact list. People frequently change their phone numbers or service providers, and political candidates purchase databases that quickly fill with inaccurate phone numbers. However, RealValidation takes on data decay to empower campaigns with the data integrity and optimized outreach effort they need.
The high cost of inaccurate data
As campaigns increasingly rely on digital communications, the integrity of contact data becomes crucial. In the whirlwind of election activities, candidates are rapidly acquiring phone numbers at fundraisers and speeches and purchasing lists of numbers from third-party data providers. Snagging these numbers is just the start. The real challenge lies in ensuring that data’s accuracy over time.
When a campaign reaches a dead end with disconnected or incorrect numbers, it squanders two of its most valuable resources: time and money. After all, contacting the wrong individuals does nothing to build support; it simply increases frustration.
The rate of data decay is increasingly concerning, as Gartner finds that B2B contact data decays as fast as 70.3% per year. Left unaddressed, this degradation dramatically compromises the efficacy of campaign strategies and voter outreach programs.
RealPhoneValidation: The game changer
Enter RealPhoneValidation by RealValidation, Inc., a service redefining the landscape of campaign data management. Unlike typical validation services that merely differentiate between active and inactive numbers or verify correct number formatting, RealPhoneValidation delves deeper. It confirms whether a number is currently connected and additionally distinguishes between mobile and landline connections.
“For political campaigns, every connection attempt counts, and mistargeted or misdirected communications can be costly,” explains JoAnn Fitzpatrick, COO of RealValidation, Inc. The service she represents offers more than just operational efficiency; it potentially transforms campaign strategy effectiveness.
RealPhoneValidation: A strategic campaign tool
What sets RealPhoneValidation apart is its ability to offer real-time insights into a number’s connectivity. Campaigns can make informed decisions about their communication strategies, choosing between calls or texts based on the type of phone service each voter uses. This level of detail in data management allows campaigns to tailor their outreach and maximize impact.
Moreover, with validated and clean lists, campaigns see higher deliverability rates and fewer blocked communications. Texting or calling disconnected numbers isn’t just ineffective — it can also harm a campaign’s sender reputation. This leads to potential penalties or suspension from platforms critical to modern political strategies.
Enhancing voter engagement through data integrity
By using robust phone validation services, campaigns clean up their databases and enhance voter engagement strategies. The ability to segment data accurately and reach out through the most effective means — either a call to a landline or a text to a mobile phone — ensures that messages are more likely to be seen and heard.
“Ensuring the accuracy of voter databases allows for targeted strategies that connect directly with the electorate, leading to higher levels of engagement and support,” says Fitzpatrick. “RealPhoneValidation isn’t just about maintaining data integrity; it’s about leveraging precision to build connections that matter.”
Building a more connected campaign
In the quest for voters’ attention and support, political campaigns are finding that the devil is in the details — or, more precisely, in the data. With tools like RealPhoneValidation, campaigns can minimize the noise of inaccurate outreach and focus their energies on meaningful interactions that are likely to resonate with voters.
During the 2024 elections, the secret weapon for winning voter engagement lies in enabling every number dialed and every message sent to reach its intended destination. In essence, RealPhoneValidation promises a campaign built on greater connectivity. The company’s services provide higher than 95%+ Accurate Phone Number Validation and ensure that every step of a data-driven campaign is performed with precision and purpose. In this new age of digital campaigning, RealPhoneValidation stands out as a vital pillar of strategic campaign diplomacy.
