Believing they can achieve more when they know more, B&Y digs into every fiber of their clients’ brands, delivering a comprehensive and actionable plan for growth that leverages and expands the essence of their clients’ brands
For Andy Boyden and Jerry Youngblutt, building brands for their clients is more than about designing a new logo or implementing a different marketing strategy. It’s a holistic body and soul approach that captures and enhances the essence of the brand—they seek to understand the big picture. To accomplish this, they have created an empowering cultural philosophy predicated on nurturing a CEO mentality throughout their ranks.
Their process starts with understanding the very DNA of their clients. They gain a vantage point of the company that is comprehensive in mission, process, strategy, goals, and essence. They then ask themselves how they can accomplish the goals their clients could only dream about.
What results is a reimagination of the client’s initial DNA, its body and soul brought to existence in a new and expressive way that is genuine, strategic, speaks to the target audience, and accomplishes more than mere marketing.
B&Y believes if they haven’t made a lifelong partner and client through their services, then they did not do their job well enough. That is the standard Boyden & Youngblutt set themselves.
Thinking and Training Beyond the Obvious
CEOs think outside the box. They are dreamers, creatives, and visionaries who think bigger, take risks, and always look at how they could accomplish more with less. This is the mentality the B&Y team takes into every client project.
Since its founding in 1990, their innate curiosity, an insatiable desire to succeed, and a belief that every employee does their best work when they can ask questions, communicate freely, and express their unique expertise have defined the B&Y team.
With their time-honored “Body & Soul” approach in nurturing this mentality and serving their clients’ brands, Andy Boyden and Jerry Youngblutt determined each of their employees needed to be able to think like a CEO. Their internal processes have been tailored to meet their expectations, incorporating CEO-thinking skills into every facet, and un-siloing departments so every B&Y member can see the full scope of their work.
Interdepartmental agency wall meetings occur before any client project proposal is sent out. Here, the whole B&Y team can discuss, inquire, exchange knowledge, and provide feedback. This practice further educates employees to see the broader picture and view their work as a component of a greater whole. As Jerry puts it, “This is bigger than a project. This is a living breathing entity that we’re working on and just like the human body, it has so many things that it has to be accountable for to be healthy and successful.” They return to their specific tasks with new sparks of ideas on how to play their part in bringing out the essence of their client’s identity.
Another innovative discipline B&Y has implemented to empower every employee to be a CEO is by having them read the books their client CEOs read. They began to understand what CEOs worry and think about, the objectives they set, and how they can continue to think larger and strategize their services to accomplish more.
B&Y’s strategic and creative documents also include their client CEO’s challenges, objectives, and thought processes. These documents are shared with the team to provide each employee an inside look into the bigger problems their client is facing. Through this analysis, they are trained and empowered to ponder on how their role can address one or more of the problems.
These innovations result in a team capable of analyzing their clients’ companies like C-suite executives because they are C-suite executives. The B&Y team knows how to absorb every being of their client, decode, and enhance it before implementing a strategy that creates an enhanced brand that accomplishes more and generates positive ROI.
Decoding their Client’s DNA and Communicating it Back to Them to Define their Brand or Campaign
As if they were members of the company’s C-suite themselves, the B&Y team allocates time to understand what the “body and soul” of their client is.
They account for every metric, data point, department, variable, and ask questions that go beyond marketing and the marketing department of their client. They research and develop a strategic portfolio of their client’s employees, departments, culture, services, communication methods, strategies, struggles, and everything in between.
The B&Y process also includes going the extra distance of contacting the stakeholders of their clients. Through discussing larger company goals, struggles, and obstacles, the B&Y team puts a plan in place that enhances the brand while also addressing larger company issues.
Other than analyzing the entirety of their client’s internal processes and needs, the B&Y team also take their analysis beyond their client’s identity: they analyze the client’s industry landscape, their industry’s financial and legal implications and regulations, their current marketing and advertising strategy, the stock market and current trends, external communications, competitors, and more. They learn and decode the entirety of their client’s company.
Synthesizing all of this information into their strategy, B&Y also presents their findings to their clients, educating them on both internal and external key parameters and data points that the CEOs can utilize to further elevate their efficiency and growth.
This is also another reflection of their commitment to their clients. Believing in building relationships and serving in more than just branding, they do not just provide a service, but also educate their clients on everything they found while doing so.
By discovering who their clients are and what they want to share with the world, they can create a strategy and put a face and voice to it that will allow them to tell their story and deliver on their promise. That’s how B&Y becomes the bridge for all the talent that lives within and beyond the client’s business.
With everything absorbed, decoded, and reimagined, the B&Y team then presents its strategy to the client. Through supporting their plan with their research, what they present is a maximized strategy for growth, success, ROI, and a brand that harmonizes their body and soul with their company goals.
B&Y is a team of trained and motivated CEOs who analyze their clients in unparalleled expectation, creativity, innovation, problem-solving, and success. Their steadfastness in ensuring the body and soul of their client’s identity comes to life in an enterprising and effective way is what has brought them to the forefront of the branding and marketing industry.
If you would like to learn more about Boyden & Youngblutt, and how their research, strategy, design, and digital services would work to your advantage, then you can visit their website here.
