We have all faced various challenges during the pandemic, including Emily McSherry, who found herself furloughed from her large corporate job this past March. While many have struggled with the pitfalls of COVID-19, McSherry refused to succumb, instead deciding to launch a company so she could, “pursue her passion to help others and never completely depend on a corporate job ever again.”
Very McSherry is a life, career, and personal development platform to help ambitious people get what they truly want, deserve, and need. As an online business, operating the Very McSherry brand across social media platforms is critical for McSherry to spread advice, share stories, and connect with her audience.
However, McSherry did make one thing crystal clear with her recent Instagram post, pictured with a glowing tan, long hair flowing in the wind, bikini, and a seductive look into the camera in Lake Tahoe. The caption reads, “3 things I refuse to grow my audience,” an incisive yet forceful mantra.
In a world where Kardashians and raunchy Cardi B music videos influence America’s youth, young people can interpret the amount of likes from pictures of women sexualizing themselves as the right yet unattainable thing to do in order to be successful in their own skewed versions of reality. Especially for young girls with wavering confidence levels, the pandemic has heightened the need for social media attention. Women who believe their posts are underperforming can perceive these posts as unrealistic benchmarks, believing that sexualizing themselves will lead to satisfaction and happiness.
We are at the point where some kids want plastic surgery and try to paint on the same makeup as the $3,500 beauty routine of Kylie Jenner before they can drive a car.
“I am a huge proponent for authentic, value-based living and helping others uncover what is most important to them,” McSherry says. “I want Very McSherry to embody my top values which I believe are not only critical for society but are also missing from the big influencers in our digital world: education, leadership, and impact.”
“When it comes to the role model I strive to be, I embody my values in every post I make, picture I take, and brand I would ever consider partnering with. If I’m not genuine with my words or photos, what message am I really sending?” McSherry continued. “I believe that the most powerful way to empower women is through authentic leadership and being the “do it all” type of woman I’ve always wanted to look up to. It’s time to embrace and leverage social media as a tool to help spread good, build business, and empower young minds.”
Our modern reality blends digital worlds and real life more every day, requiring professionals to have strong personal brands beyond the workplace. The future of work may very well include millennials, our future business leaders, offering up their social media followings to future employers in order to add value. It’s already proven that having a strong online brand can help you get hired over someone else with a weak digital presence. Perhaps we should all consider dissecting our social media accounts to determine whether or not we want to use them to help grow our careers or to imitate Cardi B.
Where to Find Very McSherry:
Subscribe to YouTube https://www.youtube.com/channel/UCVmFYdnvzEbXza_fITeF8qQ
Schedule complementary 30 minute consultation call https://verymcsherry.com/foundation-coaching/ola/services/complementary-consultation-call
