There are numerous players in the music industry. Many who quickly made it thanks to talent and/or luck, while a copious number of players hustle to make ends meet until they reach that big break. Gabe Schillinger has certainly accomplished his big break and is now helping others do so as well.
Who is Gabe Schillinger?
For any striving musician in the music industry, Gabe Schillinger is the man to know.
Earlier in his career, Gabe Schillinger had worked as a music producer with distinguished artists such as Snoop Dogg, Kendrick Lamar, and Chris Brown.
In order to find himself financially stable, Schillinger pursued another passion he later discovered, marketing.
Impressively, Gabe Schillinger, more than just a music producer – has established himself as a music engineer, digital marketer, public speaker, and entrepreneur. He is the founder, CEO, music producer and engineer of Legion Beats, an online music production company based in San Rafael, California. A company that was able to remarkably achieve six figures upon launching.
From a Marketing Gimmick to the 2 Comma Club Award
To begin with, Gabe Schillinger as a marketing genius was evident from Legion Beat’s contests and giveaways.
Schillinger is notorious in terms of providing eye-catching incentives to Legion Beats’ customers or clients.
For instance, any aspiring musician would not want to pass on an opportunity such as winning a song with Chris Brown. Since Legion Beats had access to licensed vocals from Chris Brown, contestants who participated in the contest would get the chance to win the opportunity to utilize Chris Brown’s licensed vocals – essentially “making music” with Chris Brown.
Schillinger’s main focus in terms of marketing was to provide offers that are deemed irresistible to the public, ensuring it achieves the viral aspect through numerous shares and participation of others. Similar to a referral program, but in a playful, yet competitive way.
Gabe Schillinger founded Legion Beats, and Schillinger knew that Legion Beats had to sell more than just beats to be successful – they were also selling memberships, which played a huge role in the company’s revenue.
One of Schillinger’s most successful launch took place in November 2018. The marketing campaign for Legion Beats’ Black Friday Sale. The uniqueness of the campaign contributed to its success. Aside from the usual where participants gain points by sharing the contest through various social media platforms such as Facebook or Instagram, Schillinger knew he had to put more on the table to entice clients. He wanted to create a creative buildup. As the numbers of shares and participants grew, partakers were excitedly waiting for the announcement of the winners.
With this in mind, Schillinger did not only stick to announcing the winners, but would also announce an attractive deal for everyone, effectively growing the excitement and eagerness rather than feeling like they’ve lost a competition if their names were not mentioned.
To exemplify, after announcing the winners for a contest in a Facebook Live event, Legion Beats announced that every single product or beats made that year would be sold at a discounted rate for the next 7 days, allowing Legion Beats to make more than $200,000 selling beats online in a single launch.
In a nutshell, Gabe Schillinger ensured his marketing campaigns contain the following attributes:
- Irresistible (to both join and share the contests)
- Easy to join or participate in (no prerequisites required)
- Generous – contestants win something by just participating
- Strategic timing – people are willing to spend on Black Friday deals
Public Speaking and Mentorship
Aside from Gabe Schillinger’s superb marketing of Legion Beats, the entrepreneur can be found in public speaking events where he aspires to share his knowledge with fellow entrepreneurs.
Through public speaking, Schillinger aims to guide other players in the music industry he can relate to, to grow and scale their business, particularly through strategic marketing campaigns. Effective utilization of marketing funnels is crucial to maintain an engaged audience and meet desired sales targets.
Schillinger participated at the Funnel Hacking Live event in the United States, an annual conference attended by a multitude of marketers and entrepreneurs, or people who simply want to learn from successful entrepreneurs’ marketing funnels. The Funnel Hacking Live event was also presented by recognized entrepreneurs with the likes of Tony Robbins or Russell Brunson.
