While you’re browsing for new business books to read, ‘BE…’ by the #1 bestselling author, award-winning TV producer and media consultant Lisa Vrancken is more than likely to catch your eye.
That’s because the stories and exercises in her powerhouse book—co-authored alongside Ashley Black, award-winning ABA entrepreneur and product inventor of the Fascia Blaster®; and Korie Minkus, CEO of Rock Your Product®—are probably not what you’d expect to see skimming the shelf for titles on how to become a successful businesswoman.
BE… From Passion and Purpose to Product and Prosperity is a fun, light-hearted, interactive read filled with pearls of wisdom written by women, for women in business.
Living with Passion, Purpose & Meaning
A present-day spiritual entrepreneur’s toolkit, BE… is thoughtfully broken up into four parts: Passion, Purpose, Product, and Prosperity. Each section contains a set of exercises, known as Movements, dedicated to activating the Divine Feminine and illuminating your path forward.
“Every woman has within her a deep passion and a higher purpose,” Vrancken says. “Your journey of self-discovery is uniquely your own; the Divine Feminine is your anchor point.”
The book exists to help female entrepreneurs unearth their passion and seek the purpose that lights their souls on fire, Vrancken explains. The authors carefully designed the book to allow you to hear your inner voice, strengthen your intuition, and realize what matters to you.
“We’re always being told who we should be, and what makes somebody fabulous,” Vrancken says. “We have to be who we are, and not let anybody else define us.”
According to Vrancken, that’s exactly why there are three ellipses in the title of BE… “Because it’s your vision,” she says. “You’re the one who gets to fill in the blank with your heart’s desire. The possibilities are endless.”
“It’s one of the many gifts of this book—permission to be yourself,” Vrancken continues. “Who are you, and who do you really want to BE…?”
A Guide to Women’s Entrepreneurial Success
A personal, professional development hybrid, BE… was authored by three successful businesswomen from different backgrounds with distinct professional skillsets.
When they got real about the journey of their lives and the challenges of being a woman in business, they realized they wanted to support the dreams of other female entrepreneurs in a more tangible way.
“Our combined experience, overlapping stories, industry success, and personal journey to BE… bonded us,” shares Vrancken.
It became clear the universe had brought them together. New product startups and other home-based business opportunities for women had become more abundant, but Vrancken knew that resources for women entrepreneurs were still limited.
At the same time, the last two years of the COVID-19 pandemic had affected women in business in an isolating way that led to many feeling defeated by burnout and low self-esteem.
The authors began to synthesize decades of experience into BE…, to embody strong examples of women’s empowerment and unapologetic female leadership. Immersed in the Divine Feminine spirit of collaboration, they came together to create an authentic, heartfelt guide to prosperity and success.
But BE… is more than a fixed mindset and growth mindset book. It can perhaps be viewed holistically as a law of attraction book because it’s a comprehensive, whole-life approach. It may even become one of the best books on manifesting abundance in your life, especially if you’re a woman entrepreneur.
How Divine Feminine Energy Fuels Self-Discovery
Divine Feminine energy is powerful. By artfully combining techniques to enrich spiritual and business health simultaneously, the authors invite the readers to step into the intuitive decision-making that defines the modern Divine Feminine awakening.
In their first book together, the authors delve more deeply into their own Divine Feminine reflections, rituals, and practices for success.
“With more awareness,” Vrancken says, “You can move toward a career you love and a more healthy and balanced lifestyle.”
The gentle energy of the Divine Feminine supports you throughout the book, as you take the time to find yourself, peel back your layers, and set realistic expectations in your own process of self-exploration.
“Feeling empowered isn’t a magic trick,” Vrancken says. “Building a fulfilling life and business is more about gaining awareness, and doing the work to get into your own Divine flow.”
Promoting Women’s Empowerment
Together, the authors formed an intimate, highly-engaged online community for women called The Writing of the Book (WoTB).
Every week, Vrancken, Ashley Black, and Korie Minkus host a Facebook Live in the WoTB, getting candid about what really happens in the ever-chaotic day of an entrepreneur.
There’s a growing number of women embracing the BE… Movement, transforming the female empowerment Facebook group into somewhat of a living, breathing self-development diary.
Now with more than 8,000 members, it’s on the road to becoming one of the best Facebook groups for female entrepreneurs. Through weekly interviews with expert guests and professional motivational speakers, the authors regularly re-commit to sharing the best success stories of entrepreneurs and uplifting women-owned businesses.
In day-to-day life, Vrancken is the Executive Vice President of Fortune Media Group. With a background in law, Vrancken’s mission is to mentor women from all walks of life to stand in their power, while providing them with the tools and frameworks to communicate their truths.
When talking about what she plans to do next, Vrancken references her brand consulting agency BE… Creative, LLC and the entrepreneurial masterminds and retreats soon-to-be held at Black’s home in Costa Rica as a part of the collaborative BE… PPPP, LLC offerings with her co-authors.
“Even as a female business coach and mentor, I’m on my own journey of self-discovery,” Lisa explains. “And I plan to touch as many souls, uplift as many lives, and make a positive impact on as many people as possible.”
Lisa Vrancken is the executive vice president for Fortune Media Group. In 2019, she met Ashley Black, author and founder of FasciaBlaster, and a year later CEO and founder of Rock Your Product®, Korie Minkus, through Sasha Ferguson. Together the trio are bringing out a collaborative book, BE…, which aims to help boost female entrepreneurs’ mindsets.
Find out what movement Lisa Vrancken, Ashley Black and Korie Minkus plan to do for entrepreneurial women after the exciting release of BE…From Passion and Purpose to Product and Prosperity, coming June 28, 2022.
Join ‘The Writing of the Book’ on Facebook and tune into their weekly LIVE on Thursday’s at 7:45pm ET.
You can learn about Lisa Vrancken’s heart-centred approach to personal and business breakthroughs on her new website: https://www.lisavrancken.com, as well across her socials on Facebook, and Instagram.
Michelle Laver
Content Writer: Mindful Media PR
