The small business world has changed. It’s more challenging to attract customers and gain their confidence and their business. Meet Brian Ward: an advanced business coach helping to demystify a few important points and give budding entrepreneurs some guidance through his business, 1-Year-to-$1Million. From his wealth of knowledge and experience, Brian shares his best practices for critical areas entrepreneurs miss and how to avoid fatal mistakes.
Everyone has the “secret formula” for business success. It’s SEO, right? Or is it setting up the right Facebook campaign? No, it’s YouTube or Instagram, or TikTok, or Pinterest. Thousands of business owners try quick-fix solutions and lose money. Brian says that 1-Year-to-$1Million doesn’t follow the one “size fits all” solution. The “one size” solution is a proven path to failure.
Here’s his revelation that will help thousands of business owners:
“If you want to make money in your business, BUILD A REAL BUSINESS.
If you’re serious about building a million-dollar venture, you need to think outside the box. If you want results other people don’t get, it’s more than doing what other people won’t do”.
Brian’s essential tips for thriving in entrepreneurship are as follows:
- You need to understand your market in ways your competitors don’t. The business landscape has evolved over the last few years. Success is about understanding the psychology of your market. What makes customers buy, why do they reject one product, but flock to something almost identical? What factors build large-scale customer loyalty? Once you have solid answers to these questions, you’re one step closer to positioning your business to be your customer’s first choice.
- You need to understand client psychology better than other business owners. Traditional sales theory says people buy to satisfy their needs. Modern sales theory reveals that customers are motivated to take action because of a need, but buying decisions are driven by what the customer wants. There is a subtle, but significant difference between the two. For example, we need ways to communicate; we decide if we want an iPhone vs an Android. The ultimate decision isn’t based on facts, it’s based on our perception of each product, and how we feel each one will meet our needs and the things we want.
- You need to plan on levels other people don’t think about. Everyone has a plan B. It’s amazing how many people forget there are 24 more letters in the alphabet. Business plans rarely go as expected, especially for small business owners. The ability to pivot and seamlessly adapt to changes is critical to your success in today’s environment. If your plan B doesn’t work, you have another 24 letters to go before you start to worry.
- Drive and the ability to adapt to change. Your drive as an entrepreneur is critical to your long-term success. Your focus needs to be on activities that will bring you closer to your goal. You also need to maintain an open mind. Your path might need to change in ways you hadn’t considered. Facebook started as a “hot or not” site that pivoted to meet and create a demand. Amazon started simply selling books, and Netflix started as a Blockbuster alternative with no late fees. None of these companies existed 30 years ago, and today they have a combined market value of over $2.8 trillion US. Each one made course corrections to get where they are. Their founders were committed to the success of their company and doing what it took to make their dreams a reality. Be open to the possibility of change and be driven by your desire for success. They will guide you when you’re not sure which direction to take your business.
- Your ability to learn from failure is critical. Failure is the one thing you are guaranteed to experience. You can choose to learn from it and come back stronger, smarter, and more driven to succeed. You can also choose to let it drag you down and kill your momentum. If you are truly committed to your success, you’ll learn, grow, and come back stronger from each failure.
- Be willing to ask for help before you know you need it. Hire a coach to guide you, show you ways to enhance your business, and have someone fully committed to your success advising you. Spend time talking with the person before hiring them. Your coach should have walked the path you want to walk and add value to your business. They should enable you to be more successful, in less time. Don’t limit yourself by hiring a limited coach, make sure their vision is further reaching than yours.
“Once you lay the groundwork you’ll be able to do things other people can’t. Good coaches can help transform clients from $30,000 per year jobs to multi-million dollar business owners. Their big successes make amazing stories but the number of clients who have increased their incomes by 5, 10, or 20 times are just as important. Ultimately, the client needs to be happy with their income and see their path to financial freedom,” says Brian.
As a successful businessman with over 20 years experience in the industry, Brian has cultivated and perfected the business model of 1-Year-to-$1Million to bring value that exceeds that of the average business coach. Brian is helping aspiring and amateur entrepreneurs everywhere take several steps closer to achieving their financial goals.
