Adrian Falkor Børresen does it all. Retention specialist work? Check. Creative branding? Check. All aspects of video production for high-level YouTubers who have gone trending across the platform more than a few times? Check and check!
Adrian may be a one-man show, but he’s no one-trick pony. In fact, he envisions himself soon reaching the same production level as that of regular TV studios that employ dozens of people in many different roles. While he has great respect for those studios, he’s ready to utilize some new ideas of his own.
Creativity is a muscle well developed in this successful multimedia producer. With motivation to spare from the start, he got into the field of video production simply because he felt the pull to make video games “look cool.” Now, he’s worked with some of the most successful YouTubers in the gaming and esports fields, and his content has garnered over 1 billion views.
He Is His Own Marketing
One of the most surprising things about his story is that he’s done it all organically. His marketing budget is exactly zero, and his marketing plan is nonexistent. Though he got off to a slow start with small-scale gaming and esport compilations, he just kept proving himself over and over again, individual client by individual client.
Though most of his clients originated in the gaming arena, he’s grown with them as they’ve branched out to appeal to a wider viewer base, now reaching their typically male children, teens, and young adults plus watchers of comedy skits, vlogs, and larger-scale productions like tournaments and game shows.
Two of those he’s grown with and hopes to work with in person soon are the British brothers FaZe Kay (6.1 million subscribers) and FaZe Jarvis (4.77 million subscribers). A truly international team, Adrian, who grew up in a small Norwegian town, is hoping to soon move to Las Vegas to work with them in person.
Always Up for a Challenge
As he works on putting together the production for YouTube challenges, he says that personal challenges are something he enjoys in his own life. “Challenges are good; figuring things out on my own is a very rewarding experience,” he says. While he believes that there is a lot to learn from others, that’s not necessarily his style. He finds it a much more rewarding experience to work things out on his own. Working like this also allows him to more effectively tune in to his own creativity; he learns more from trying to figure it out by himself than he would if he was simply told how to do something by another person.
In the future, he hopes to widen his abilities by working with more “mainstream” media—especially with musicians. Adrian says he’d love to work on productions like music videos, helping the artists to really express their own visions for their music.
There’s no magic formula for Adrian: he simply works as hard as he can and puts pressure on himself to work harder because he likes it. “I always do what I can and push myself to the limits.”
As potential clients clamor at his virtual door for the chance to work with him, it’s clear that all that hard work has indeed paid off.
