With economic uncertainty and overall civil upheaval expected to continue into 2020, it may be difficult to identify silver linings or inspirational stories, particularly among entrepreneurs and small business owners who have borne the brunt of the current situation.
Surprisingly, the shoe market has been flourishing throughout the bleakest months of the year, and some astute and hard working individuals have taken advantage of the situation.
Who’d have guessed that in today’s economy, reselling sneakers would be big business? As a result, the resale industry has been regarded as a viable investment opportunity. The resale industry is estimated to be worth $28 billion (£20.6 billion) in 2020, according to the latest Retail annual report. This isn’t surprising, given how much the industry has progressed since the days of haggling on eBay, with more outlets for reselling businesses and brand fans to assist transactions.
Understanding the emergence of the reselling sneakers industry and the impact of athletes’ influence on footwear popularity. Mohamed Coulibaly, a 19-year-old entrepreneur and soccer player from Philadelphia, Pennsylvania, has taken advantage of the public’s growing enthusiasm for the game. While following a professional soccer career, the Temple University business management student built a shoe firm from the ground up named The Heatkickcity. Currently, it is a 1.2-million-dollar enterprise.
Mohamed Coulibaly is the descendant of the richest man to ever lived, the ruler of the Mali empire Mansa Musa. It is believed that he inherits his natural leadership, problem-solving skills, and respect from the great emperor.
He wants to give back to the community by providing sneakers at a cheap price that everyone can afford. Heatkickcity isn’t just a brand; it’s a way of life. Coulibaly’s secret recipe, which encompasses his sporting influence, shoe fixation, cultural relevance, and overall impact, allows him to provide a low-cost lifestyle and positive vibrations to his people. The teenager is considered one of soccer’s brightest prospects. As a result of his remarkable rise in the sports business area, he is the talk of the town. He stands out from the rest of the sports business sector because of his business skills and ability to learn quickly.
He has trained himself to speak proficiently in six languages: French, English, Japanese, Arabic, and his parent’s native language, Bambara, spoken in Mali, West Africa. This offers him an advantage over the competition. Apart from his love for soccer and kicks, he is dedicated to his community, giving away a thousand dollars in food, clothing, shoes, and information to the homeless and those in need every month. Coulibaly’s effect is one-of-a-kind and loves to keep his life secret. His decision to focus on quality and pricing rather than establishing a profit-making brand has helped him thrive. He attributes most of his success to his parents and friends.
By mid-2022, he hopes to construct a black-owned business on Temple Campus to provide students with affordable sneakers. To make his goals a reality, he has worked closely with several well-known celebrities, like cool kicks, sole world, prominent athletes, and rappers. His success is mostly attributed to his parents and friends, with shout-outs to his friends’ firms Bullatwins, DND Philly, hinesbros, remember who fronted apparel, and soulé aka sniper visuals continuing to elevate the mundane.
