Otters are friendly, playful creatures that people love to watch. They are smooth and they are sleek. They entertain us. They make us laugh. We can’t stop noticing their agility and finesse as they climb up stairs and slide down waterfalls. If you’ve ever watched otters at a zoo or aquarium exhibit, you can’t help but notice how people gravitate toward them. They’re magnetic! A group of a few on-lookers can quickly grow into a crowd. You hear their laughter and feel their joy as you approach the spectators and are delighted by the otters’ prowess and their personalities, too.
Have you ever seen otters in their natural habitat? You might not have because they blend in with their surroundings. Blending in doesn’t mean that the otters aren’t talented, versatile, or good at what they do; you just can’t see them. But, once otters move into the spotlight, they draw a crowd and that’s when results happen. They get noticed!
With this theme of otters in mind, Otter PR founders Jay Feldman and Scott Bartnick have created an up-and-coming PR firm, the mission of which is to help other start-up entrepreneurs get into the spotlight.
The firm has been doing business for less than one year and, in that short amount of time, has helped more than 115 clients in various industries tell their stories, including musicians, authors, athletes, entrepreneurs, coaches, and other professionals.
Otter PR’s team of expert publicists are from all walks of life. They are young and they are experienced. They believe the foundation of a PR campaign is “the story”. Stories that fascinate. Stories that help others. Stories that motivate people to become better versions of themselves because great stories make great otters!
Let’s take a look at some of the most recent otter sightings!
From museum to sold-out art gallery
Artist Christie Smith is the owner of Unleashed, a Laguna Beach art gallery. A former LPGA professional turned artist, Smith was able to draw attention to her gallery with the help of Otter publicists. A newspaper story featuring her gallery in the L.A. Times put Smith’s business into the spotlight. Art collectors rushed to see the new gallery in town, purchased all of the inventory, and continued to come back for more. The result was exposure, profits, and notoriety.
From lifestyle coach to mental health expert
Psychotherapist Asha Terry’s New York city-based life coaching business grew exponentially after Otter publicists established her credentials as a mental health expert during the COVID-19 stay-at-home mandate. Once Terry appeared on CNBC and other online platforms, her expertise was no longer a secret. The result was more clients, more income, and more credibility.
So, why is Otter PR the go-to firm? What makes them so different than the rest?
First of all, they’re unorthodox. There are no long-term contracts. All of the work is performed on a month-to-month basis. At least three media placements are guaranteed in various forms, whether it’s a newspaper or magazine article, a podcast, radio spot, or television appearance.
Secondly, they listen. The Otter PR team of otter publicists hears your stories, envisions the angles, and pitches them to media outlets, as many as 500 to 2,500 per month. They work quickly, and the process is simple.
And, most of all, if you’re not happy with the work, they’ll refund your money!
