The American Reporter
Friday, December 8, 2023
  • World
  • National
  • Science
  • Business
  • Health
  • Education
  • Lifestyle
  • Entertainment
  • Sports
  • Technology
No Result
View All Result
  • World
  • National
  • Science
  • Business
  • Health
  • Education
  • Lifestyle
  • Entertainment
  • Sports
  • Technology
No Result
View All Result
The American Reporter
No Result
View All Result

Surveys Forecast Further Growth for the Influencer Marketing Industry in 2019

mm by Kyle Matthews
December 5, 2019
in Business
4 min read
Home Business

Instagram may be hiding likes in several countries since July and, as influencer marketing goes, engagement rates continue to fall. However, the army of content creators spread worldwide behind curated social feeds and stories while working from their bedroom or local coffee shops is far from being defeated, and companies are still harvesting above the average results for each dollar spent – prompting the segment to forecast that brands will invest over $7 Billion in Influencer Marketing and collaborations before 2019 ends, as reported by the American Influencer Council.

“Influencer Marketing is easily adaptable to different sizes of budgets and regions. It is also a great tool to keep the conversation between brands and customers always on, with discussions towards key topics in constant motion.” – says Marcio Delgado, London-based Influencer Manager and Influencer head hunter at marketing agency RDB | Robin Des Bois, working with content creators in Europe, Asia and North America.

RELATED POSTS

Venture Capital 2024: Emerging Trends and Future Predictions

Knowbl: The Company Redefining Customer Engagement Automation Excitement

Besides helping to spread the news about a new campaign through word-of-mouth, sparking conversations about a product or brand amongst fans, Influencer Marketing campaigns also offer brands the opportunity to tap into the new audiences of content creators it collaborates with. Although some products are much more specific than others and one size doesn’t fit all, reaching a new audience beyond a company’s own social media channels will, at least, increase brand awareness. The power of seasoned creators has prompted 8 out of 10 marketing teams to have a dedicated budget for influencer marketing this year, as per the 2019 State of Influencer Marketing Report, a global study conducted by Relatable.

“No matter if you are a commissioned marketing agency or an in-house marketer on payroll; At the end of the day you will be accountable for results and will need to justify every cent spent for any campaign. As influencers normally go beyond the briefing to deliver value for money, it is no surprise that companies have realised, through metrics and results, that influencer marketing is comparable to, or better than, other marketing channels.” – reminds Influencer Manager Marcio Delgado.

Probably due its personal approach, according to several snapchat marketing agencies, influencers use their platforms to communicate directly with a real fan base – Influencer marketing is still more popular on the business to customer sphere. A recent study by inbound web marketing analytics and optimization agency Blue Corona found that, from over 800 marketing professionals and brand representatives surveyed, 69% of marketing professionals focus their influencer marketing campaigns on the B2C sector, with Instagram and Facebook leading the choices of most used social media channels for campaigns.

ShareTweetShare
Previous Post

343 Labs is Using the Latest Technology in Music Courses

Next Post

Experts List the Top 10 Customer Service Tools to Use

mm

Kyle Matthews

The idea of The American Reporter landed this businesswoman to the digital avenue. Kyle brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, she also contributes her expertise in business niche.

Related Posts

Venture Capital 2024: Emerging Trends and Future Predictions

Venture Capital 2024: Emerging Trends and Future Predictions

by Jennifer Ross
December 7, 2023
0

The venture capital landscape is constantly evolving to support new technologies, business models, and economic conditions. As we look ahead...

Knowbl: The Company Redefining Customer Engagement Automation Excitement

Knowbl: The Company Redefining Customer Engagement Automation Excitement

by Richard Brown
December 7, 2023
0

Far too often in today’s business world, potential customers hear about a product, get excited about it, go online to...

The Art of Debt Financing: Alex Fopiano’s Insight into Treasury Management

The Art of Debt Financing: Alex Fopiano’s Insight into Treasury Management

by Richard Brown
December 4, 2023
0

Debt financing is a strategic financial approach wherein a company raises capital by borrowing funds from external sources, such as...

Josco Energy’s Tips On Saving Energy In Your Company

Lear Capital Chairman Kevin DeMeritt Discusses the Energy Sector’s Surprising Influence on Physical Precious Metal Assets’ Value

by Jennifer Ross
December 4, 2023
0

While investors often know factors like silver and platinum only existing in finite amounts can influence their prices, they may...

Revolutionizing Frozen Food: How Delivered Cold Connects Consumers with Quality Producers

Revolutionizing Frozen Food: How Delivered Cold Connects Consumers with Quality Producers

by Kyle Matthews
November 29, 2023
0

Sustainability has become a popular concept in many industries, and the cold storage and logistics space is no exception. With...

Next Post

Experts List the Top 10 Customer Service Tools to Use

Amazon has Now Updated the Sellers' Accounts Suspension Policies

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest News

Atiba Adams on Bowling Night Fun: Planning the Perfect Bowling Party for Friends and Family

Atiba Adams on Bowling Night Fun: Planning the Perfect Bowling Party for Friends and Family

December 8, 2023

Philip Levens Discusses the Art of Crafting Memorable Characters: A Guide for Writers and Producers

December 8, 2023

State Grid Yangzhou Power Supply Company Makes Another Appearance at COP Conference, Continuing to “Generate Power” for Climate Change Response

December 7, 2023

Venture Capital 2024: Emerging Trends and Future Predictions

December 7, 2023

What to Do If You’ve Experienced S.H.I.T In Church

December 7, 2023

Benefits of Physiotherapy for Injury Recovery

December 7, 2023

Knowbl: The Company Redefining Customer Engagement Automation Excitement

December 7, 2023

Texas Ethics Commission investigates Abrahim Javed

December 5, 2023

The Art of Debt Financing: Alex Fopiano’s Insight into Treasury Management

December 4, 2023

Lear Capital Chairman Kevin DeMeritt Discusses the Energy Sector’s Surprising Influence on Physical Precious Metal Assets’ Value

December 4, 2023

Definitive Betting Guide for College Bowl Season 2024

December 4, 2023

Game Changers: Technologies That Have Transformed Online Casino Gaming

December 3, 2023
  • Home
  • About Us
  • Our Staff
  • Contact Us
  • Privacy Policy
  • Editorial Policy
  • Use of Cookies

© 2019 - The American Reporter

No Result
View All Result
  • Home
  • About Us
  • Our Staff
  • Contact Us
  • Privacy Policy
  • Editorial Policy
  • Use of Cookies

© 2019 - The American Reporter

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.