According to new research released by the Fashion Retail Academy, more than half of UK shoppers believe that social media influencers play a great role in the rise of fast fashion.
OnePoll has carried out a survey of 2,000 people on behalf of the Fashion Retail Academy. The survey found that 54 percent of people believe that influencers have caused a rise in this type of clothing. Influencers are those people who style themselves to attract buyers. The younger generation has risen the figure to almost three quarters. 73% of the younger generation is between 18 and 24 and 68% of them are between 25-34 years old. They have stated that influencers are behind the sudden rise in disposable fast fashion.
The Fashion Retail Academy has also added that the influencers search for a number of ways like posting the pictures in a variety of outfits on social media. Especially Instagram has made it easier for consumers to make an instant purchase of On Sale items through affiliate links.
Instagram also gets a commission after every purchase. The research has found that the photo-sharing site, Instagram, is helping different stores to grow the fashion industry. Every fifth or 17% of people are using this platform to find the latest trends and visit the online stores.
The research has also noted that friends and families are the main sources of inspiration and 26% of people have an impact on fashion choices.
Shop windows are still a source of fashion inspiration for more than 21% of people. They admitted that the shop windows help to style their outfits. Lee Lucas is the chief executive of the Fashion Retail Academy. He said in a statement that the fashion inspiration once came from the glossy magazines and photoshoots. But now a large number of people are making money by styling themselves on the online platforms. These influencers, in turn, are inspiring others to adopt similar looks.