Talk about evolving with time and everything associated with each change in time; Nick Luciano has been a part of every trend, and today, that savviness is paying off handsomely. He’s a 24-year old content creator who has created content for 11 years. He’s a cowboy who lives on a ranch in North Texas and is all about putting out content and materials that spread joy, positivity, and inspiration. Nick Luciano’s content creation journey started from the camcorder and iPod days. His first real work started with YouTube videos when smartphones were introduced. For a long time, he made videos about himself and his friends doing basketball trick shots. Shortly after, he got into gaming and began to post Call of Duty sniper montage videos. The Vine app came, and Nick posted comedy vines and built an audience on the app. With 30,000 followers, Nick had to focus on school, and he dropped the content creation business.
His love for creating content never waned, and when Instagram came, Nick found himself creating content again, which he had to drop because school was taking its toll. Nick focused on getting his degree, and he graduated in 2019 with a 4.0 GPA in Engineering from the University of North Texas. He got a job as a Mechanical Engineer with the United States Army. His new job required working with high-speed cameras, something he enjoyed because of his love for videography and shooting videos. He began to learn more about cameras and got more invested in videography and building a business around it. He established Luciano Media LLC as a videography brand, and within a short time, he started filming projects for his friends, events, weddings, and promo videos for equestrians.
Nick realized that he was back to his first passion for content creation, but he had the chance to do it on a bigger scale. He discovered TikTok and joined the platform where he started uploading comedy skits and videos from his projects. Nick had the ultimate goal of becoming the biggest cowboy content creator on the platform, and he worked every day to achieve that. Within a year, he amassed 100,000 followers on the platform, which earned him huge engagements and interactions. As someone passionate about spreading positivity and inspiration, Nick created a merchandise brand based on a slogan he developed, “Bulletproof Mindset, Strive For Excellence.”
The merchandise took off in the western community, and now hundreds of people wear the brand to inspire themselves and others. He shot a video titled “Sugar Crash,” which is the third most-liked video on TikTok with 43 million likes and 220 million views. The video alone grew his brand from 600,000 followers to 4 million. Everything changed for him at that point, and now Nick Luciano is doing something he enjoys while living his cowboy lifestyle to the fullest.
Beyond everything that has to do with videography and making videos, Nick Luciano is passionate about self-improvement and empowerment. He strongly believes that anyone can be amazing at anything they choose to do if they have enough willpower to see it through. This contributes to his primary goal of entertaining, motivating, and inspiring people as a person and a brand. Nick foresees a future where he gets a stake in every industry, and everyone can identify with his brand as a powerful and inspiring brand.
Learn more about Nick Luciano and his merchandise brand on the website.