Highly successful entrepreneur Mike Crowson saw gaps in multiple industries and did not leave those gaps bridged by someone else. Demonstrating his power as a business authority, he rose not by offering products and services already delivered by his peers, but through catering to customers with unmet needs and delivering what is not yet available on the market.
This owner and co-founder of two esteemed ventures grew up in a small town in Alabama. At twenty-two, he began pursuing his entrepreneurial dreams by moving to New York City, where he was given the opportunity to join the marketing team of one of the flagship social media-based mega-monsters of today. And working at this company responsible for raising the standards for social media marketing honed the skills that Mike Crowson would eventually capitalize on to develop his own outstanding enterprises.
In 2016, he met his now-wife, Abbey, and the two of them would stand as the creators of the widely acknowledged brands, Coffee Over Cardio and Fit Legacy Marketing Agency.
Established in December 2017, Coffee Over Cardio is a coffee company dedicated to the millions of caffeine lovers in the country and was created as a way to address the lack of a female brand for coffee in the market. A provider of high quality and well-loved products that enable people to start their morning right, this venture has achieved massive success, launching over forty products, including coffees, k-cups, apparel, electrolytes, creamers, and more three years after it started. In 2020 alone, Mike and Abbey’s brainchild scaled to the point that it broke over $5 million in sales without any investor.
It boasts a unique branding of coffee bags as they are designed with fun colors and patterns. These bags, which feature a one-way air valve, keep the coffee’s freshness and allow drinkers to smell every flavor. Moreover, by banking on its founders’ health and fitness background, Coffee Over Cardio was able to develop a unique MCT oil-based creamer that contains nootropics — supplements known for improving cognitive functions.
Meanwhile, Fit Legacy Marketing Agency is spearheaded by a full-fledged team at the service of small businesses. With numerous specializations, it scales small ventures quickly and efficiently, utilizing social media advertising, affiliate programs, website optimization, graphics, email strategy, and more.
Mike Crowson intended for Fit Legacy Marketing Agency to help small business owners with no marketing experience and unable to invest in an in-house team in growing their enterprises. Taking their daily marketing needs out of their hands, this advertising agency enables entrepreneurs to focus on running operations and delivering products and services to their target audiences.
As they currently stand, these two powerhouses born out of Mike Crowson’s entrepreneurial passion and dedication have already reached heights that other companies are still striving toward. But together with his wife, Mike has no plans of slowing down. They want Coffee Over Cardio and Fit Legacy Marketing Agency to evolve into national and international names recognized for their excellence in the coming years.