Coffee Over Cardio®, the fastest growing coffee company in the country today, is revolutionizing coffee as a brand with its exciting flavors, enticing scents, and attractive packaging. What used to be just strong black coffee with a dash of milk, sugar, and a bit of flavor are now known as the Pumpkin Pack, Messy Bun, Cinnamon Bun, Saturdaze Chocolate Donut Coffee, and French Toast—Texas Sweet Bread Coffee, to mention a few. Not only is the company attracting coffee lovers to their unique variants, they are also reinventing the coffee industry.
Launched three years ago, Coffee Over Cardio® is uniquely designed to cater to the coffee needs of women in general. Co-founders Abbey and Mike Crowson saw an opportunity to create a distinct niche in the coffee industry that has not been filled before anywhere in the world. By developing products that are fun, well-packaged, well-researched, and very catchy, they have captured the hearts of thousands of women all over the country that instantly translated to 120k followers on Instagram and over 40k on Facebook.
Another key feature of the Coffee Over Cardio® products is the infusion of healthy ingredients such as nootropics, supplements that are responsible for promoting focus, creativity, a good memory, cognitive function, and mental clarity, among others. These supplements are incorporated in the company’s MCT oil-based creamers called Super Smart Start Creamer in sweet vanilla, vanilla caramel, peppermint mocha, and hot fudge flavors, to mention a few. Additionally, they are the first coffee company to infuse electrolytes in a coffee drink, much like what consumers enjoy from energy drinks sans the sugar, artificial flavors, and calories. The hydrate products, which can be easily added to water, come in various flavors that include candy watermelon, pink lemonade, strawberry, salted caramel, and buttered toffee.
Having come from a health and fitness background, both Abbey and Mike are advocates of healthy living. Aside from this, Abbey is also all about women empowerment with the creation of Coffee Over Cardio®. Through their company, she hopes to inspire more women to pursue their dreams and to be confident in taking the reins in order to take their business to the next level.
“We hope that it gives people a sudden urge to enjoy a quality cup of coffee at home. But also that it encourages them to start when they have an idea. If you asked us 3 years ago if we would be where we were today, we would probably laugh. We started with 30 sales in an entire month and we have now had over 110k orders. It’s truly incredible what passion and a vision can accomplish with patience and hard work. The trial and error process, the failures, and the investments made back into the business have been worth it all,” Abbey Scott Crowson shares.
Looking ahead in the years to come, Abbey and Mike are confident that they will penetrate the international market successfully to allow the rest of the world the fun experience of drinking their flavorful coffee products. From a sales target of $5M this 2020, they look forward to breaking $25M annually in the next five years. With the ever-growing following they are getting on social media, it is only a matter of time until they become a widely known coffee sensation.