The world of social media influencers has no shortage of beautiful, fashion focussed, aspiring models. Competition for fans is fierce and building a loyal fanbase harder than ever before.
There’s a lot of noise on social media and capturing attention is exceptionally difficult. When the fashion world stops, pays attention to someone and invites them inside their exclusive world – you know they have something extremely special. That special someone is 19-year-old North London sensation Kenza Boutrif.
Kenza was born in Belgium, is half Algerian, half Congolese and moved to London when she was 6-years old.
Moving to a new country, having to learn a new language and finding her place in one of the fastest paced cities in the world didn’t slow down Kenza or her ambition.
From the age of just 13-years old, Kenza started building a well-curated and aspirational Instagram page, growing a loyal fanbase through fashion, styling and lifestyle content that has seen her following grow to an incredible 700,000 dedicated followers.
However, it wasn’t just her fans that spotted her innate talents and ability to rock a multitude of looks – Kenza was soon scouted through her Instagram page by a modelling agency and is currently represented by Wilhelmina.
It’s not just Kenza’s stunning looks that caught the fashion world’s attention – Kenza’s obvious styling talents and her ability to connect with her fans and build an Instagram feed that is always on point has not gone unnoticed in the industry, with some of the biggest brands desperate to capture a bit of that Kenza magic.
In October 2020, Kenza was asked to be the face of ASOS and front an ASOS Design Must-Haves edit. Not many models go from their first casting to launching an edit in just 2-years!
Triple threat – looks, style and brains
Navigating a career that encompasses social media influencer, model and fashion world takes talent, dedication and a discipline that can’t be understated – that Kenza manages to do it all with obvious grace and clarity shows that underneath the glamour, stunning outfits and loyal fans, lies a serious, focussed businesswoman who quite obviously knows where she is going.
Kenza cites Rihanna as her biggest influence and judging by Kenza’s meteoric rise, there are more than a few similarities. Both seem to have the golden touch in whatever they turn their hand to, and both are smart, savvy businesswomen who are refreshingly unashamed of their accomplishments or ambition.
Kenza is represented for her modelling career but has remained fiercely independent in her influencing career – negotiation deals, managing collaborations and growing her business on her own terms.
Focus, professionalism and clearly defined long-term goals are the foundations that Kenza has built her success from. No career is without its setbacks and disappointments but Kenza brings a drive and determination that is unwavering.
With such a goal-orientated, talented force of nature as Kenza and with new projects in the pipeline, we can’t wait to see what she will do next! Keep watching this space!