Can you imagine a world where you could build an entire business solely off of social media traffic? Well, Dr. Chiddy’s success proves just how possible that is.
When it comes to social media, grand opportunities become more accessible than ever, particularly within the realm of TikTok – a social app that allows users to make fun and creative short videos. The app, formally known as Musical.ly, reached a new altitude of popularity in 2018, and has been a top-downloaded app ever since.
TikTok stars are the new superstars of the world. Many teens and adults alike, use the platform to excel in areas of creativity, inspiration, and expression. Others use it for business and knowledge. However, the greatest TikTok sensations (or TikTok stars) excel in every area listed above.
Among the greatest TikTok stars is Dr. Jerry Chidester, also known as “Dr. Chiddy”.
The Draper, Utah based doctor has played a big role in the TikTok world since 2019 – bringing a fun perspective to his life as a husband, father, and surgeon.
Dr. Chiddy’s devotion to keeping his followers engaged is what made him so likeable early on. Whether he was dancing with his office staff or creating funny videos with his family, he had one goal in mind – to keep his viewers smiling.
With his TikTok following continuing to grow, Dr. Chidester’s content only gets better. Some of his most popular content consists of dance-offs and lip-syncing videos, that quickly rack up a ton of likes!
Holiday spirited videos are another area of expertise for the board-certified surgeon. This past Halloween, Dr. Chiddy paid homage to the legendary Michael Jackson, in a “Thriller”-based performance, while he and his office staff dressed in various costumes. On Christmas, he posted multiple clips of himself, and friends, dancing in Santa hats and Christmas suits to charm his audience with holiday joy!
This unique approach to his daily work is what separates him from other doctors who utilize social media – some would say he’s a “jack of all trades”. Dr. Chiddy’s compassionate and artistic perspectives allow him to connect with his patients on a deeper level to meet their needs.
Aside from connecting with him, Dr. Chiddy’s viral success granted his audience the rights to want to know more about him – bringing more attention to his other social media accounts, such as Instagram and Facebook.
Through these platforms, his followers experience a different side of him. On Instagram, for instance, Dr. Chidester gives his viewers a behind-the-scenes look into his work life, where he specializes in hand and upper extremity surgery. Those who are interested can also see the extensive work he does – from breast augmentations and Brazilian butt lifts, to arm lifts, liposuction and more – through pictures and videos.
Dr. Chiddy utilizes his Instagram features in many ways. One impactful feature is the Instagram “Story” feature, where he shows live recorded plastic surgery footage from the operating room. Users also have a chance to watch his reels using the “Reels” feature. Here, he posts relatable, fun, and hilarious clips – in a TikTok-similar fashion.
His deep passion for making people happy fuels him to create content that ultimately keeps his brand uniquely entertaining. It’s safe to say that Dr. Chiddy inspires a wide variety of people across the world – making him a reputable “social media influencer.”
There’s obviously an excess of things that factor into Dr. Chidester’s rapid growth, and the fact that he makes a point to provide a safe space for the LGBTQ+ community, is one of them. He prides himself in performing gender reassignment procedures, since numerous surgeons across the country don’t offer such services.
Dr. Chidester’s fashionable taste also boosts his social media influence extensively. For example, one some days, he’ll wear his usual “scrubs” attire to work, while sporting a pair of Nike’s or Jordan’s – to show followers his distinct sense of style and personality. The surgeon also wears a suit and neatly-polished shoes on other days, to generate a sense of professionalism. But no matter what he’s dressed in, his core audience is always entertained!
Dr. Chidester acknowledges the importance of engagement and entertainment. His pure connection to his rapidly growing audience, and love for his career and family, has contributed to a great deal of success over the past year.
Last year, Dr. Chiddy was able to start his very own surgery practice, due to overwhelming support – built solely off of social media and referrals. While operating more than he ever anticipated, and his fanbase growing faster than he imagined, he successfully managed to juggle the things that matter most to him – work, family, and friends.
He has accumulated over 20 million views across his social media platforms, and thanks to his followers and likeable persona, he is now booked through 2022!
Dr. Chidester says his goal is to efficiently manage his practice and assure patient expectations – while continuing to provide safe, top tier results.
When he’s not busy being a social media sensation, he loves spending time with his wife and three children.