Digital marketing no longer remains a subsidiary of marketing; instead, it has become a business niche itself. To become a digital marketing expert one requires technical knowledge of digital tools along with good marketing experience and research. Elvijs Plugis is one of the well-known digital marketing experts who are also considered as one of the pioneers in the field. It was marketing experts like Elvijs who popularized the digitization of marketing and showed its true potential. Born and raised in Latvia, Elvijs always had optimistic views about life. He had determined the direction in which he wanted his career to go in the future and started working hard for it. After relocating to England in 2009, Elvijs finished his studies in English and Business relations. Elvijs started his career on quite a high note when he got a modeling contract in 2011. In between his modelling careers, Elvijs worked with LFW and teamed up with international designers. One of the highlights of his career was being voted as ‘Sexiest Man’ for StarCentral Magazine in March 2013 and winning the title of Mr International UK 2013-2014. Elvijs’s modelling career landed him an acting job in some of the big hit movies such as Star Wars, Crage Brothers and he was one of the lead actors in the movie “The Target”.
Although Elvijs had a successful career going on in modelling and acting, his interest in business led him to start working with event management and marketing in 2012. It was the time when Elvijs learned about digital marketing technologies and started to implement it in conventional marketing strategies. It was quite ahead of its time and cut back the year 2021, Digital marketing has become now a got-to-go strategy for every single art and culture event. Later Elvijs started to focus more on his second career as now he was working as an event manager, project manager and even became a marketing consultant eventually. Elvijs made the decision to dedicate his career to digital marketing when he joined Art in Fusion TV in late 2013 as a co-producer and learned the importance of marketing for video and photo production projects. Elvijs is still involved with the company and had finished more than 200 projects there and even ventured into developing the logistics, branding, and marketing departments of the luxury and beauty industry. Later he opened his own marketing company Sigulp Limited and his business was successful as he saw his net worth rising over a period of time. Elvijs has worked with individuals and businesses, but his best achievement so far was to grow one of his clients companies from a million-dollar to more than 15 million dollars revenue over a period of 3 years. Now Elvijs work as head of marketing on a consultancy basis for multiple companies one of them being London’s Pride. Elvijs also has become a partner as managing director for digital marketing agency Techtadd Ltd, which was actually opened because one of his clients was so impressed with his work, that he wanted to share this with as many companies as possible. In addition, Elvijs is director of marketing and a vice chair at the Parliamentary society for Arts, Fashion and Sports, which brings him a lot of joy to work with the creative industry to bring up the next generations of artists. In his leisure time, Elvijs loves to travel around the world and has an interest in callisthenics. As a founder of the digital marketing consultancy Sigulp LTD, Elvijs has become a household name in the field of digital marketing and management services. The life story of Elvijs is an inspirational tale of any person as with a strong will, determination, and hard work a person can achieve anything in life. With so much achievement at such young age, Elvijs Plugis now aspires to accomplish more so he can help out as many people as he can and give it back to society.