When people are asked to list out the reasons behind a successful business, a significant number would probably point out that to get millions in sales, one needs to have million-dollar ideas, in the first place. For some, it is all about putting in the necessary effort while others believe that finding the perfect niche is the sure-fire way to reach the top.
All of these are important in acing the everyday test of entrepreneurship, but one factor that often gets overlooked is experience.
In business, having relevant experience and knowing what works can spell the difference between success and failure. Entrepreneur, actor, producer, writer, and director Eric Leopardi takes pride in his twenty-five years of know-how of the marketing industry, and if one is looking for the authority in what works best, Eric would fit the bill.
Eric’s intimate knowledge with the industry stems from his twenty-five years of experience, which dates back to his years as a child actor. He appeared in countless commercials for famous brands, and as an adult, his voice was also plastered on several TV shows. To say that this marketing specialist’s experience is diverse would be an understatement as he has conquered numerous roles, including executive producer, director, media buyer, writer, and network voice.
Having spent so many years immersed in the world of publicity, Eric has first-hand knowledge of what would put a brands name out there. And he capitalized on the insights he has accumulated throughout his career to establish The Micc Group, a full-service marketing agency that specializes in digital marketing & TV advertising.
The Micc Group is a high-growth company that now offers additional services in world-class video production, sports and media marketing, content distribution, TV and radio advertising, retail distribution, media planning and buying as well as SEO, SEM, and other ancillary functions.
The ten years, so far, after the establishment of The Micc Group has seen nothing but success for the agency’s clients. They have produced revenue growths as high as fifty million dollars annually for their customers, and their track record proves their ability to establish an omnichannel strategy to deliver success.
Eric’s client list includes some of the most popular networks and brands in the world, such as NBC/Universal, NBA, PGA Tour, Lexus, and Honda. His impressive career highlights include negotiating national TV distribution for a new series, negotiating NFL and NHL player brand endorsements, and earning product distribution into the world’s largest retailer, Walmart. In addition, as an accomplished digital marker, Eric has received certifications from Google, Hubspot, and other organizations.
More importantly, Eric has been at the end of all these fantastic accolades, not just because of his expertise. His personalized service to every client has assured them that their every business need is considered. Eric is also recognized for providing a stress-free experience that exudes professionalism and efficiency to every customer that reaches out to him.
In the years to come, Eric and his team of seasoned experts will continue to bank on their decades-old grasp of the industry to deliver quality results.