Today, you either have to make your online presence to run your business on a global platform or look for an alternative.
The affordable prices of domain and hosting have made it possible to bring your business online and start selling their services to the global audience. However, technology has blessed you with enormous tools helping you better serve the customers and entertain their needs. WhatsApp Business is one such advancement introduced by Facebook.
According to statistics, WhatsApp has nearly 1.6 billion active monthly users. So, connecting with your customers through the most popular messaging app is a smart approach to lessen the barriers and serve 24×7 customer services.
Many of you might get confused between WhatsApp Business app and API. WhatsApp Business App is the standard way to communicate with your customers through an authorized and verified WhatsApp account. However, each time a customer reaches your doorstep, you need to respond and serve their queries.
WhatsApp Business API is an omnichannel bot service that allows the app to converse with your customers through artificial intelligence (AI) and entertains them to the fullest.
Check out the smart benefits of using WhatsApp Business Chatbot:
ZERO Repetitive Engagement of Agents: Each time a customer arrives with a query or demand, you require a customer agent to provide adequate support. With WhatsApp Business Chatbot, this repetitive demand comes to an end.
247 Availability: All time availability is always a critical problem service providers face commonly. AI-driven WhatsApp Chatbots are now capable of serving your customers for 24×7 without additional demands.
Complete Automation: Every single query isn’t relevant for a customer agent to handle. Hence, it’s better to let the basic customer requests dealt with by AI-based WhatsApp business chatbot and transfer the critical queries to agents. This way, you can better manage synchronization between agents and chatbots.
Offer Services in Holistic Way: It’s not easy for a human to entertain worthless queries/requests of a customer, whereas a chatbot can. Your WhatsApp Chatbot can talk to customers like a human and respond to their every single query, regardless of being valuable or worthless.
With these customer-oriented services, custom omnichannel bot service is also beneficial for the business owners to understand the customer data better. With this, you can analyze the number of messages sent, delivered, received, and read. This way, you can get an in-depth analysis of customer behavior and response to your services.
Furthermore, the customized API will allow you to collect user-data like name, phone number, and email for promotional usage. However, you can collect it only if the customer will enable you to do so. To connect with your services through WhatsApp, customers can submit the contact information and permitted you to call them for better assistance.
All in all, WhatsApp Business is a smart way of connecting with your customers anytime, anywhere. So, now it’s possible to communicate with your customers using popular messaging app WhatsApp.
What more do you think can help a business in serving customers in a better way?