When we think of Don Draper, we tend to think of a man full of charisma and the business acuity that can win even the toughest meeting room over. Meet Antoin Commane, often described as the ‘Don Draper of Social Media,’ Antoin has built many reputable brands that win you over through an ad every time. His effortless approach to creating ads has made Antoin a highly sought after prospect.
Antoin Commane is an entrepreneur, founder of influencer magazine DDW (Don’t Die Wondering) and advertising agency, Coveria.com. Don’t Die Wondering is a discreet society of influencers and celebrities that offers its members access to popular events and parties in music, fashion, art, and lifestyle. Through his advertising agency, Coveria.com, Antoin Commane has helped many businesses scale rapidly to 7 and 8 figures.
Antoin Commane has got a deep sense of acknowledging the needs of consumers and he makes use of out of the box ideas to provide his social media advertising services. According to him, every brand must have a personal touch while interacting with the audience. In this guide, we will break down Antoin’s entire perspective when creating an advertisement.
Show People You’ll Solve Their Problem
“When it comes to writing ad headlines, to stand out, your ad headline needs to mirror the visitor’s end result. People only click on an ad because it promises to help solve their problem. Before you create an ad, think about what the person on the other end would want to accomplish and how your headline can help fulfill that need.”
Pattern Interrupt And Emotional Triggers
“On social media most people are browsing casually without an end goal in mind and not even aware they have a potential problem. You need what we call in the industry a pattern interrupt to stop them in their tracks. Then you need to spur them into action. One way to do this is through emotional triggers. The reason behind this is simple: people don’t make decisions based on logic alone. Instead, they are driven by emotions. If people read something and experience a strong emotional reaction (such as fear, anger, or disgust) they will click through. You’re hurting and healing them with your solution.”
Focus on benefits, not features
“When it comes to writing the body of your ad, don’t waste time by stating how amazing your brand is. Instead, get visitors to take action by telling them how your brand or your product will improve their lives. Focus on them, not you. Your ad needs to be personal (use “you”) and must be able to demonstrate how your service can benefit the visitor.”
Implement FOMO
“Loss aversion is a real psychological force and using it in your ads is an easy way to drive conversions. Get people motivated by the idea of losing out than gaining something, then more people are more likely to click through. Creating scarcity is one of the 6 principles of persuasion according to Robert Cialdini (author of Influence: The Psychology of Persuasion). By showing that a sale is going to end soon, you create a sense of scarcity which compels action.”
With competition online only getting more intense, writing compelling ads is a powerful tool to drive conversions. Though it takes time and practice, following the above tips will help you get ahead. If you’d like Antoin’s agency Coveria to run your ads you can visit his case study here check him out on Instagram @antoin.
