Searchbloom is an award-winning search engine marketing (SEM) firm with more than forty awards, including the Best Retail E-commerce SEO Initiative of 2020 and 2021 by Search Engine Land and the 2nd-fastest growing SEO agency according to USA Today, among many others.
This award-winning agency is founded on a promise:
“We have made a commitment to ourselves and our partners that we will never bring on a new partner client unless we know we can generate an ROI.”
Searchbloom promises this because they don’t see the businesses they tend as mere recipients of a one-time service – but as partners with the goal to establish a long-term relationship.
The Searchbloom Promise In Action
Cody Jensen founded Searchbloom after years of experience working at Google Offers and in some of the biggest SEO firms in the world. It was during this time that he saw a disconnect between sales promises and service fulfillment.
“For lack of a better word, I got obsessed with analytics and everything related,” he says. “I saw a desperate need for a firm that uses ethical strategies that focus on transparency and ROI, even if it might be less profitable for us.”
Searchbloom started to create a place where SEO and pay-per-click could be done ethically, transparently, and effectively; a place where partners could see the results and follow along in the process.
Searchbloom comprises a small yet experienced team of true experts in two types of services: SEO and pay-per-click (PPC) marketing. Their approach to finding and obtaining talent is based on a candidate’s knowledge, experience, and “fit” within a clearly defined set of values. This furthers their commitment to providing exceptional value to their partners, regardless of their size, scope, or industry.
They have also created proprietary methodologies – ART and ACE – based on extensive experience providing SEO and PPC for hundreds of companies with outstanding results.
The ART of SEO
Approximately 55% of Searchbloom’s efforts focus on providing better search engine optimization – and they do it by following the ART (Authority, Relevancy, and Technology) methodology.
ART is vital for SEO because it understands and optimizes the elements that have the most impact on a website. With this approach, a website can compete for the first pages of a search engine without having to solely rely on paid advertising.
Authority addresses how Google understands your website as a source of valid information.
Searchbloom evaluates and improves Authority by improving a site’s backlinking and internal link flow. The quantity – and quality – of the links within and pointing to your website aid the effort to rank higher on search engines.
Searchbloom worked with one partner who struggled to establish an online presence after opening their physical location. By acquiring authoritative backlinks, the partner saw a 633% increase in first page rankings.
Relevancy addresses how well your website’s content (the text, headlines, and meta tags) addresses user intent alongside keyword density.
For example, how many times the word “jewelry” or words related to it (like “gemstones,” “rings,” “earrings,” “necklaces,” and so on) are used naturally and productively in the titles, headers, and text of a jewelry boutique website can affect the website’s relevancy for those terms.
With ART, Searchbloom was able to help a partner increase their keyword rankings by 2500% for their jewelry business.
Technology addresses how well your website performs. This includes how fast the website loads, link functions, and how lean and efficient the underlying code and structure are.
Mobile optimization, for example, is a growing need in every industry in the digital age. Searchbloom worked with a partner struggling to reach their traffic goals, so by upgrading their mobile optimization, the partner saw a 741% increase in revenue.
Of course, this is a much-simplified version of all the elements involved in Searchbloom’s methodology. ART establishes a process to systematically evaluate and monitor essential aspects, obtain data, and continue over time.
ACE-ing Your PPC
Think of the last time you searched for a product or service on Google: The odds are that you saw a nearby company’s ads at the top of the page. This is one of many examples of PPC marketing.
Searchbloom uses the ACE (Assets, Control, and Experimentation) methodology for pay-per-click marketing. With the ACE methodology, businesses can go beyond the boilerplate PPC template and focus on increasing brand visibility.
Assets are the digital elements (landing pages, content, video ads, and social media accounts) that belong to you and can be leveraged to improve your marketing funnel.
These digital elements also measure how many people arrive at your website and take the action you want them to take.
Assets need to be optimized for relevancy, and new ones can sometimes improve ad performance. In 2019, Searchbloom achieved a 270% increase in YoY conversions for their partner’s website by creating a more direct landing page.
Control is a nod to all the variables that can be modified when creating a PPC campaign. However, Control focuses on establishing an effective baseline first, and changing only when data points to a clear win.
At Searchbloom, it’s vital to set ads up correctly before optimizing them over time. The team created a custom campaign and ad groups for a partner who experienced a 95% increase in Google Ads visibility between 2017 and 2018.
Experimentation is the tried and true process of constant A/B testing and optimization.
Different wording for an ad, the use of an image vs. no image, or a fresh call-to-action on a landing page are examples of modifications that can help improve your presence.
It doesn’t matter if a campaign is already delivering quality leads or cost-per-click is already within good margins: Searchbloom’s approach is to improve performance without breaking what already works.
Instead of just using intuition or experience, they find winning strategies based on data and systematically make variations to understand their effect on a campaign.
For one partner who was struggling to increase their organic and paid reach, Searchbloom tested a prospecting campaign against a controlled audience. The result? A 161% increase in revenue.
Searchbloom Stands By Its Promise to Bring an ROI For Every Partner
Many characteristics set Searchbloom apart: Their work ethic and passion for partner satisfaction; their technical capabilities, which are among the highest in the industry; their innovative proprietary methodologies; the way they commit to their partners for mutual growth; and their focus on measurable ROI in complete transparency.
With these competitive advantages, Searchbloom is prepared to fulfill their promise of increasing their partners’ ROI via SEO and the pay-per-click method, no matter the goal.
If you are interested in learning more about Searchbloom’s unique SEO and PPC marketing approach, we encourage you to visit their website, where you can get a free marketing plan.
