Frozen drinks have long been a delicacy for the privileged before others learned how to make their own until it became a typical treat among people. Since then, brands have sprung up that specialize in frozen beverages. Among the latest brands to join the industry is The Frozen Frogs, whose products revolve around the nostalgia of wine coolers from the 1980s. Eager to bring their brand to a whole new level, they produced a new product called Chanmé Frosé.
The Frozen Frogs is a modern frozen beverage company birthed from the passion of two friends who enjoyed the delicacy. They wanted to build a company that could fill a void in the alcohol industry when they observed that the industry had been replacing wine-based drinks with cost-cutting measures to increase revenue. The products were beverages with lower alcohol content made from artificial flavors, resulting in a terrible taste.
“The perception of pre-packaged mixed drinks (frozen and non-frozen) has been damaged in the process and has been deemed déclassé by US consumers,” shared the founders, “A revolution is fermenting, and the industry will never be the same.”
Out of their love and appreciation for frozen drinks, their French genes, and the nostalgia of 1980s wine coolers, they created The Frozen Frogs. Since its inception, the brand has been offering the finest wine-based drinks. The Frozen Frogs have been using natural flavors made from 100% genuine Rosé, Chardonnay, Pinot Grigio, Riesling, and Sake wines. In addition, they use unique packaging and pouches to change the perception of frozen drinks, allowing customers to enjoy them anywhere and anytime.
Chanmé Frosé is The Frozen Frogs’ bestseller and a wine specialty product that appeals to modern consumers’ tastes and needs. Chanmé Frosé is derived from two French words—Chanmé, slang for “awesome” or “badass” and Frosé, which means “Frozen rosé.” Frosé is a frozen variation of the Rosé wine which has found its way into the chicest hot spots around the world, from Saint Barts, Montauk, Ibiza, Tulum, SoHo, Bali, and the Amalfi Coast.
Until now, frosé has been produced at individual bars that limit commercial viability in proprietary batches. However, Chanmé has been consistently creating delicious, superior products available to the market, making people forget about the troubling process of preparing and cleaning. Another unique feature that Chanmé Frosé boasts is the portable packaging that allows customers to enjoy their beverage without resorting to a frozen drink machine or blender. “We like to think of Chanmé Frosé as “Capri Sun” for adults.” The Frozen Frogs is the first brand to offer frosé made with genuine rosé wine in a pouch. Their product prompted other companies to try to imitate them. “But we started the frosé in a pouch wave,” they said proudly, “We strive to keep the Frosé All Day spirit alive.”
Already making an impact on the industry, the founders of The Frozen Frogs hope to continue their momentum with Chanmé Frosé by offering different flavors and products to the frozen beverage market. They plan to move forward by taking their customers’ feedback and delivering on their promises.
Learn more about The Frozen Frogs and Chanmé Frosé by visiting their official website.
