Every entrepreneur looks for ways to reach clients. Business goals come to fruition when we reach our target market. With modern technology, one thing is for sure, we can reach our customers and make connections quickly. But let’s not forget the old ways, because they hold a lot of value. In this article, we will show you a 5-step process that will help you reach your customers.
The new year is upon us, the world has gotten used to the coronavirus, and as we all fight this calamity. We have not forgotten our years of hard work and dreams—so we all are back to the grind and on the hunt to discover new ways and techniques to reach customers—and let’s not forget—to convert them from potential leads to satisfied customers. While direct response marketing was a thing of the past, it is now rising in popularity and perhaps your business might have tried it too.
Direct response marketing is powerful because it has the ability to induce quick action and feedback. You can make it work for your business too.
We all get a lot of mail. A kind of clutter where most of the mail is thrown in the garbage. However, mail with a personal touch is still preferred. And we have great news for business owners—you can own the mailbox because handwritten letters can make people smile.
John has extensive marketing experience and one of his companies offers services in the direct response marketing niche. Today, John will show you how to grow your customer base by channeling the desire for a printed connection.
Here are 5 tips to guide your business to build connections this year.
Use Content to Warm Up your Leads
If you are interested in direct response marketing, then you are in the long game. Keep in mind that the success of a direct response campaign lies in its longevity and consistency. This is not a sprint. It is a marathon. So let’s say that you have never been on medium.com or LinkedIn, if your first post is about your offer, your potential clients may not respond because they have no idea who you are.
First, you create content about your product or service in a different campaign. Not sales-oriented, but to nurture your clients so they can sign up for your email newsletter or whatever applies to your sales funnel. Building trust is the “marathon” part of your campaign. Once you have built a relationship with your customers, convincing them to buy suddenly becomes a lot easier.
Create a Truly Convincing Offer
There is certainly a lot of pressure behind creating an offer that is convincing because there will always be arguments from clients. We advise you to take the best aspects of your product/service, whether your product/service gives significant savings when compared to competitors or maybe its value proposition.
The decision to highlight a certain strength over the other is made with data. For starters, you can float ideas to your trusted friends and past clients who are honest with you. Ask them how to make your product more appealing. Remember, the more convincing and irresistible the offer, the more response you will receive.
Are you Focusing on your Sales Funnel?
A well-thought-out sales funnel will always do the trick. Many people believe a nice website is all that you need, but that is not true. In fact, the sales funnel is the most important part of your direct response marketing campaign. Ideally, your sales funnel should be built with your audience in mind. It should contain all the necessary information that your customers need to make a quick decision and have the ideal call to action.
Is more information better? Not necessarily, it is safer and better to be specific with information. You can share statistics to prove a point, let’s say you are showing statistics that how many people are satisfied with your product or service and what they have gained. So the magic phrase is, “show them”.
Good CTAs: Are Not Complicated
Commonly, you could see CTAs used by different businesses like:
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Direct response works efficiently when the CTA is simple – for example, Buy Now. Metrics are your friend, track and measure your CTAs and if your conversion rate is not good, change the offer or the CTA.
Creating a Sense of Urgency: YES
The most vital part of a direct response marketing campaign is to be able to create a sense of urgency. An old marketing trick that has been working for decades. But we will call this “expediting the sales process”, a little euphuism has never hurt anyone, right?
On a serious note, it is what it is. For example, flash sales or perhaps limited front row seats for a sporting event – because if there is no urgency, why would people book a seat months before a match?
Even if the offer is super convincing, you have a great sales funnel and all the information is in place, you still need this sense of urgency so that it creates a mental note for your customer. Otherwise, your customers might just forget.
When this is done correctly, your response rates will skyrocket.