George Liu and Gym Pillars are doing the ‘pay per close’ system the right way.
Unlike other marketing agencies, Gym Pillars only gets paid in a formal partnership when their clients close a deal. To make money, they have to put in the work to ensure their clients make money.
The Gym Pillars marketing system means no “churn and burn” for their gym owner clients.
The development of the Gym Pillars system was iterative. At first, George worked for free. He wanted to be confident he could deliver for his clients before he charged them. Then, Gym Pillars went to a 50% system and a ‘pay per show’ system. After determining that both of these systems weren’t the best solution for his clients, George developed his client-centric ‘pay per close’ system.
This system was developed by George out of a passion to build what he wanted to bring to the world. A different approach may have made more money, but money was not the goal. As George puts it, “I genuinely wanted to help people.”
And his system is doing just that for gym owners. In Gym Pillars’ three years of business, George has never had to refund a client for paying for something they didn’t receive.
There is a one-time setup fee, and then all the clients have to do is cover the ad spend. When that ad spend results in a closed member or training client for the gym owner, then Gym Pillars gets paid.
This system keeps Gym Pillars incentivized to keep producing quality ads and leads for their clients. A closed deal proves the quality, and the quality is necessary for George to make money.
Unlike other marketing agencies, George and Gym Pillars get paid after the client. This is George’s implied guarantee to his gym owner clients. And this is what keeps George’s clients from turning to anyone else.
Another pillar of the Gym Pillar’s system which further distinguishes them is that they educate their clients. As George developed his ‘pay per close’ system, he saw gym owners did not charge what their services were worth. When you hire Gym Pillars as your marketing partner, they work with you to do exactly that.
It is hard for gym owners to lose money when they hire Gym Pillars as their marketing partner. Combining George’s ‘pay per close’ system with increased service prices, Gym Pillars ensures quality ads and leads, and gym owners make more from their existing services.
This system is what makes Gym Pillars stand out from the rest of the crowd. George developed this system because a successful gym means more successful and happy people. And this is the Gym Pillars goal.
If you are a gym owner looking to learn more about Gym Pillar’s services, you can visit the website here.
George also has a free Facebook Group devoted to educating and helping Gym Owners master their marketing. If you want to engage with George and other gym owners and learn about charging for what you are worth, click this Facebook Link.
